What are the responsibilities and job description for the HDJ + Associates, Inc. is hiring: Digital Content Producer in Pittsburgh position at HDJ + Associates, Inc.?
Job Description
The Digital Content Producer is vital in supporting the strategic growth initiatives of the company by helping to shape and execute CRM, digital and social content strategies. He / She plays an active role within the marketing team as the go-to expert for digital content production and consumption. The Digital Content Producer will create, edit, and oversee the generation of content, including written copy, images and video. The ideal candidate will be able to translate ideas and strategic direction into compelling and action worthy marketing communications toward clearly defined goals.
Essential Duties and Responsibilities
- Develop and implement creative content strategies based on analytics and trends to increase ROI on marketing efforts
- Work collaboratively to understand business objectives, consumer insights and campaign goals
- Ability to write and produce clear, engaging and compelling messaging that will resonate with defined target audiences
- Manage, produce, and publish digital campaign assets across email, social media, websites, mobile and SMS channels
- Keen understanding of how content is consumed across all digital channels, specifically in support of direct 1 : 1 marketing strategies for new client acquisition, reactivation and retention
- Project manage and direct the work of 3rd party agency partners as necessary
- Manage KPI reporting and regular performance assessments using all available analytics data
- Performs other related duties as assigned
Requirements
EDUCATION & EXPERIENCE
COMPETENCIES & SKILLS
