What are the responsibilities and job description for the Business Development Specialist position at Health Advantage Credit Union?
Company Overview
Health Advantage Credit Union is the largest healthcare credit union in Michigan, dedicated to providing a comprehensive range of financial services tailored for employees, independent contractors, and self-employed individuals within the healthcare industry. Our mission is to support our members with innovative financial solutions that enhance their professional and personal lives.
Summary
We are seeking a Business Development Specialist to join our dynamic team at Health Advantage Credit Union. Working as part of a team, the Business Development Specialist is directly responsible for helping coordinate and implement strategies and initiatives designed to increase membership and product penetration, represents the credit union at community and member events, and business development activities, builds and maintains strong client relationships and establishes new partnerships.
Responsibilities
- Collaborate with the Marketing Director to develop strategies to increase membership and product penetration. Identify new healthcare industry members by researching and creating business development opportunities and activities focused on increasing member and potential member awareness of the credit union’s products and services. Track business development efforts and outcomes and present monthly reports to the Marketing Director (i.e., visits, calls, referrals, incentives, etc.). Maintain a list of healthcare businesses and their contacts and business development efforts. Maintain any advertising at healthcare business locations.
- Analyze market trends and demographic data concerning potential members, products, and services. Keep abreast of changing trends in the marketplace and the healthcare industry so that the credit union may react quickly.
- Attend and represent the credit union at external functions and community events. Assist with credit union promotions, branch openings, event sponsorships, special programs, community involvement and support. Encourage and maintain positive relationships with members and the community ,through networking and communicating on a regular basis.
- Promote the benefits of the credit union through onsite presentations, membership drives and webinars for healthcare groups during their new employee orientations, staff meetings or other events. Conduct financial webinars, seminars and presentations to key employer groups, members, and youth including preparation of materials, PowerPoint and emails/mailings.
- Ability to build and maintain strong client relationships and establish industry partnerships. Maintain contact and continuously develop on-going relationships with healthcare industry representatives including onsite visits, written/phone/email, and other means and supply marketing materials in order to increase penetration.
- Develop and maintain proficiency in various software programs for production, design and tabulation of various business and community marketing pieces and research materials. This includes demonstrating a working knowledge of the company's programs for target market identification and promotion results tracking purposes.
Requirements
- College degree in sales, marketing, or related field
- Ability to effectively present information in one-on-one and small group situations to other employees, members, and potential members.
- Excellent verbal and written communication and grammar skills
- One to three years marketing and/or public relations experience
- Proficiency with Microsoft Word, Excel, PowerPoint and Outlook.
- Social media experience, including but not limited to, Facebook, Instagram, and LinkedIn
- Project management experience
- Photography and video production and editing experience a plus
- An understanding of the principles of sales, marketing, and a background in creative writing and grammar is a plus.
- Strong computer and applications skills
If you are ready to make a significant impact in the healthcare financial sector, we invite you to apply for the Business Development Specialist position at Health Advantage Credit Union today!
Job Type: Full-time
Pay: From $18.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k)
- Cell phone reimbursement
- Company car
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Mileage reimbursement
- Paid time off
- Vision insurance
Work Location: In person
Salary : $18
