What are the responsibilities and job description for the College Intern Digital Strategy (Hybrid - Troy, MI) - Health Alliance Plan position at Health Alliance Plan?
This paid internship will require full time hours availability (M-F) during the summer session dates, with the potential to start sooner in a part time capacity. The summer session dates will run from May 12-August 8. It will be a hybrid work format, involving a combination of remote and onsite work/events in Troy, MI (commute & housing expense reimbursement not provided).
General Summary
This internship offers a unique opportunity to gain practical experience and contribute to our mission of enhancing the health and well-being of the communities we serve. As a HAP intern, you will get exposure to various aspects of our organization and work closely with industry professionals, enabling you to develop valuable skills in the healthcare and insurance sector.
In addition to helping your assigned department meet its goals, you will collaborate with the other interns towards a common goal of completing a Capstone Project to present to HAP leadership and employees and the end of the summer. It will also provide the opportunity to attend fun networking events, make new connections, and enhance your presentation skills.
Program Duties/Responsibilities
General Summary
This internship offers a unique opportunity to gain practical experience and contribute to our mission of enhancing the health and well-being of the communities we serve. As a HAP intern, you will get exposure to various aspects of our organization and work closely with industry professionals, enabling you to develop valuable skills in the healthcare and insurance sector.
In addition to helping your assigned department meet its goals, you will collaborate with the other interns towards a common goal of completing a Capstone Project to present to HAP leadership and employees and the end of the summer. It will also provide the opportunity to attend fun networking events, make new connections, and enhance your presentation skills.
Program Duties/Responsibilities
- Conduct comprehensive research on industry trends, healthcare policies, and emerging technologies. Analyze data and prepare reports to support strategic decision-making processes.
- Collaborate with cross-functional teams to assist in the planning, development, and implementation of projects. Contribute innovative ideas and support the execution of initiatives aimed at improving operational efficiency and customer experience.
- Assist in the collection, organization, and analysis of healthcare-related data. Ensure data accuracy and integrity, utilizing appropriate software tools and methodologies.
- Provide exceptional customer service by addressing inquiries, resolving issues, and assisting with customer support activities. Maintain a professional and courteous demeanor while interacting with internal and external stakeholders.
- Identify opportunities for process optimization and propose innovative solutions to streamline workflows and enhance productivity. Assist in the implementation of approved process improvement initiatives.
- Create and maintain accurate documentation, including policies, procedures, and project-related materials. Generate regular reports, dashboards, and presentations to effectively communicate project progress and outcomes.
- Collaborate effectively with colleagues across departments to support a positive and inclusive work environment. Contribute actively to team meetings, brainstorming sessions, and knowledge-sharing initiatives.
- This role offers a unique opportunity to gain hands-on experience in all areas of digital marketing.
- Assist in the creation and execution of digital marketing campaigns.
- Participate in website redesign efforts, content management and SEO/SEM workflows.
- Assist in paid media marketing.
- Help analyze marketing data and prepare reports.
- Contribute to email marketing and automation efforts.
- Support social media management and content creation.
- Collaborate with team members on various projects across different marketing channels.
- Currently enrolled in, or a recent graduate of, an accredited 4-year undergraduate or graduate program in a relevant field.
- Excellent research, analytical, and critical thinking skills.
- Proficient in using Microsoft Office Suite (Word, Excel, PowerPoint) and data analysis tools.
- Exceptional verbal and written communication skills.
- Ability to manage multiple tasks simultaneously, prioritize workload, and meet deadlines.
- Demonstrated adaptability, initiative, and a desire to learn and grow.
- Knowledge or interest in healthcare, health insurance, or managed care is a plus.
- This opportunity is best suited for a student in business, marketing, communications, or related field of study.
- Organization: HAP (Health Alliance Plan)
- Department: Digital Strategy
- Shift: Day Job
- Union Code: Not Applicable
