What are the responsibilities and job description for the Social Media Specialist position at Health Dimensions Group?
Join Our Team as a Social Media Specialist! 🎉📱
Are you a creative storyteller and strategic thinker who thrives in the digital space? Health Dimensions Group is seeking a Social Media Specialist to execute our social media strategy and grow our online presence across platforms. If you’re ready to bring engaging content to life while supporting the mission and values of a leading healthcare organization, we want YOU on our team!
At Health Dimensions Group we’re all about making lives better—whether it’s for our residents, clients, or the incredible people who work with us (that’s you!). We believe in the power of hospitality, stewardship, integrity, respect, and humor®, and we bring those values to life every single day.
Now, let’s talk about YOU and why you’ll love this role:
What You’ll Do (AKA: Your Superpowers 🦸♂️🦸♀️)
✅ Create & Manage Engaging Content
✔ Education & Experience
💰 401(k) retirement savings
🏖️ Paid time off & volunteer time off
🩺 Medical, dental, and vision coverage
🏡 Flexible work schedules
🎓 Tuition reimbursement & professional development
🐶 Pet insurance & adoption assistance
Join Our Team – Here’s How The Process Works
Are you a creative storyteller and strategic thinker who thrives in the digital space? Health Dimensions Group is seeking a Social Media Specialist to execute our social media strategy and grow our online presence across platforms. If you’re ready to bring engaging content to life while supporting the mission and values of a leading healthcare organization, we want YOU on our team!
At Health Dimensions Group we’re all about making lives better—whether it’s for our residents, clients, or the incredible people who work with us (that’s you!). We believe in the power of hospitality, stewardship, integrity, respect, and humor®, and we bring those values to life every single day.
Now, let’s talk about YOU and why you’ll love this role:
What You’ll Do (AKA: Your Superpowers 🦸♂️🦸♀️)
✅ Create & Manage Engaging Content
- Execute HDG’s social media strategy and develop editorial calendars for multiple brands.
- Plan, design, and publish compelling organic and paid content that drives awareness and action.
- Maintain social media pages and optimize visibility across platforms like Facebook, Instagram, and LinkedIn.
- Collaborate with marketing, operations, and community teams to support recruitment, marketing campaigns, and community engagement.
- Align all content with brand standards and messaging across HDG’s managed communities.
- Provide social media support during new community onboarding and transitions.
- Monitor account activity and interact constructively with users.
- Conduct competitive research, audience analysis, and benchmarking.
- Track key performance indicators and scorecard metrics weekly, monthly, and annually.
- Share emerging trends, tools, and best practices to elevate HDG’s digital presence.
- Serve as backup for social support across other business units.
- Support events and campaigns with real-time coverage and creative content.
✔ Education & Experience
- Bachelor’s degree in Marketing, Communications, or a related field.
- Minimum 2 years of experience managing business social media accounts.
- Experience using Google Business Profile Manager and social media management platforms.
- Healthcare or senior living industry experience is a plus.
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop) is a plus.
- Strong writing, editing, and visual storytelling abilities.
- Highly organized with great attention to detail.
- Ability to manage multiple projects in a fast-paced, ever-changing environment.
- Self-starter who takes initiative and adapts quickly to new challenges.
- Comfortable interfacing with executive leadership, clients, and community teams.
- Strong team player with the ability to work independently.
- Availability to support evening/weekend events as needed.
💰 401(k) retirement savings
🏖️ Paid time off & volunteer time off
🩺 Medical, dental, and vision coverage
🏡 Flexible work schedules
🎓 Tuition reimbursement & professional development
🐶 Pet insurance & adoption assistance
Join Our Team – Here’s How The Process Works
- Apply Online: Take the first step by submitting your application.
- Screening: If we think you're a great fit, a recruiter will reach out within 3-5 business days to chat!
- First Interview: Let's connect! You’ll have a video interview with our hiring manager.
- Personality Assessment: Show us what makes you by completing a quick personality test.
- Skill Testing: Ready to shine? Depending on the role, you’ll demonstrate your skills through some fun, job-related challenges.
- Final Interview: If we’re all impressed, we’ll invite you for a final interview with the team you’ll be working with—either on-site at one of our communities or at our corporate office.
- The Decision: After the final interview, we’ll share feedback and, if we’re a perfect match, extend a job offer!
