What are the responsibilities and job description for the Director, Communications and Public Relations position at Health Share of Oregon?

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Career Opportunities : Director, Communications and Public Relations (24753)

Requisition ID : 24753 - Posted 01 / 02 / 2025 - Health Share of Oregon - Full Time - Permanent - Portland - Multi Location (2)

Job Summary :

The Communications and Public Relations Director leads Health Share's strategic communications, developing messaging, brand identity, and public engagement across multiple channels. This role develops and executes communications strategies that amplify Health Share's mission and ensure all messaging is culturally relevant, inclusive, and aligned with the diverse communities we serve. The Director ensures compliance with regulatory requirements for all member-facing communications. As the public information officer and primary spokesperson, the Director also manages relationships with external marketing, PR, and media consultants. The role is key in promoting Health Share's mission, fostering member engagement, and delivering consistent, impactful communication through digital, print, and public outreach efforts. This position works collaboratively with external partners, as well as internal stakeholders.

Essential Responsibilities

Develop aligned communications with Health Share's strategic goals, ensuring all efforts support the organization's mission and objectives across functional areas.
Lead integrated communications strategies, guiding messaging, media outreach, digital marketing, and design in partnership with senior leadership, program teams, and external consultants.
Utilize a health equity lens to help bring inclusive and culturally connected, equitable communication strategies.
Develop and implement communication policies to ensure consistency, quality, and effectiveness, while staying ahead of trends to innovate practices.
Manage social media strategy with the Communications Specialist to drive engagement and enhance Health Share's digital presence.
Lead the Communications Work Group to ensure a unified approach to messaging across Health Share's founding organizations.
Develop an annual communication strategy in collaboration with partners.
Partner with internal teams and external stakeholders to promote Health Share's programs, initiatives, and values.
Oversee external vendors and consultants, ensuring quality delivery of marketing materials and digital initiatives while managing budget and timelines.

Media Relations

Develop and execute a proactive media strategy to elevate Health Share's presence.

Serve as the primary spokesperson for Health Share, engaging with media in interviews, press briefings, and public statements.

Advise senior leadership on media relations strategies and prepare clear, compelling messages.

Track media coverage and measure the success of earned media campaigns.

Content and Material Production

Direct the creation of content for a wide range of internal and external communications.

Ensure the development of culturally relevant, accessible materials that align with Medicaid compliance standards.

Manage the production and distribution of materials, ensuring high-quality execution.

Ensure website content is current and reflects the latest updates across Health Share's programs and initiatives.

Management and Leadership

Manage team(s) and recommend team direction and goals in alignment with the organizational mission.

Identify work and staffing needs to meet work expectations.

Develop and oversee an annual operating budget for the communications department.

Evaluate employee performance and provide regular feedback to support success.

Knowledge, Skills and Abilities Required

Strategic Communications Leadership : Experience in leading senior-level communications strategies.

Digital Communications : Strong understanding of digital channels and content management systems.

Media Relations & Public Affairs : Expertise in media relations, including crisis communications.

Content Development & Audience Engagement : Skilled in creating culturally relevant content.

Health Care Knowledge & Regulatory Compliance : Knowledge of the Oregon Health Plan and familiarity with health care communications regulations.

Education and / or Experience

Required : Minimum 8 years' experience in communications, public relations, or related field, including :

Minimum 3 years' experience in strategic communications.

Minimum 3 years' of serving as a media spokesperson.

Minimum 3 years' experience in a supervisory position.

Preferred : Experience working in health care and nonprofit sectors.

Working Conditions

Primary Work Environment : Indoor / Office, Member Facing, Patient Facing.

Travel : This position may include occasional required or optional travel outside of the workplace.

Equal Opportunity Statement

Health Share is an equal opportunity employer and is committed to creating a diverse staff.

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