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Health Share of Oregon is hiring: Director, Communications and Public Relations

Health Share of Oregon
Portland, OR Full Time
POSTED ON 1/14/2025
AVAILABLE BEFORE 4/6/2025

Job Title

Director, Communications and Public Relations

Requisition #

24753

Exemption Status

Exempt

Management Level

Director

Direct Reports

Communications staff

Manager Title

Chief Executive Officer

Department

Health Share CCO

Pay and Benefits

Estimated hiring range $148,500 - $181,500 / year, 5% bonus target, full benefits.

Posting Notes

This is a hybrid position local to Oregon or SW Washington.

Job Summary

The Communications and Public Relations Director leads Health Share’s strategic communications, developing messaging, brand identity, and public engagement across multiple channels. This role develops and executes communications strategies that amplify Health Share’s mission and ensure all messaging is culturally relevant, inclusive, and aligned with the diverse communities we serve. The Director ensures compliance with regulatory requirements for all member-facing communications. As the public information officer and primary spokesperson, the Director also manages relationships with external marketing, PR, and media consultants. The role is key in promoting Health Share’s mission, fostering member engagement, and delivering consistent, impactful communication through digital, print, and public outreach efforts. This position works collaboratively with external partners, as well as internal stakeholders.

Essential Responsibilities

Communications Strategy and Marketing Oversight

  • Develop aligned communications with Health Share’s strategic goals, ensuring all efforts support the organization’s mission and objectives across functional areas.
  • Lead integrated communications strategies, guiding messaging, media outreach, digital marketing, and design in partnership with senior leadership, program teams, and external consultants.
  • Utilize a health equity lens to help bring inclusive and culturally connected, equitable communication strategies.
  • Develop and implement communication policies to ensure consistency, quality, and effectiveness.
  • Manage social media strategy with the Communications Specialist to drive engagement and enhance Health Share’s digital presence.
  • Lead the Communications Work Group to ensure a unified approach to messaging across Health Share’s founding organizations.
  • Develop an annual communication strategy in collaboration with partners.
  • Partner with internal teams and external stakeholders to promote Health Share’s programs, initiatives, and values.
  • Oversee external vendors and consultants, ensuring quality delivery of marketing materials and digital initiatives while managing budget and timelines.

Media Relations

  • Develop and execute a proactive media strategy to elevate Health Share’s presence.
  • Serve as the primary spokesperson for Health Share, engaging with media in interviews, press briefings, and public statements.
  • Advise senior leadership on media relations strategies.
  • Track media coverage and measure the success of earned media campaigns.
  • Content and Material Production

  • Direct the creation of content for a wide range of internal and external communications.
  • Ensure the development of culturally relevant, accessible materials that align with Medicaid compliance standards.
  • Oversee development of messaging campaigns related to public health.
  • Collaborate with design consultants to develop print materials and digital assets.
  • Manage the production and distribution of materials.
  • Ensure website content is current and reflects the latest updates across Health Share’s programs and initiatives.
  • Management and Leadership

  • Manage team(s) and recommend team direction and goals in alignment with the organizational mission, vision, and values.
  • Identify work and staffing needs to meet work expectations; recruits and hires, using an equity, diversity, and inclusion lens.
  • Develop and oversee an annual operating budget for the communications department.
  • Plan, organize, schedule, and monitor work.
  • Lead the development, communication, and oversight of team and individual goals.
  • Evaluate employee performance and provide regular feedback to support success.
  • Organizational Responsibilities

  • Perform work in alignment with the organization’s mission, vision, and values.
  • Support the organization’s commitment to equity, diversity, and inclusion.
  • Strive to meet annual business goals in support of the organization’s strategic goals.
  • Adhere to the organization’s policies, procedures, and other relevant compliance needs.
  • Perform other duties as needed.
  • Knowledge, Skills and Abilities Required

  • Knowledge :
  • Strategic Communications Leadership
  • Digital Communications
  • Media Relations & Public Affairs
  • Content Development & Audience Engagement
  • Health Care Knowledge & Regulatory Compliance
  • Core Skills and Abilities :

  • Project Management & Leadership
  • Message Development & Crisis Communications
  • Vendor & Consultant Management
  • Cultural Competency & Collaboration
  • Goal Setting & Prioritization
  • Technical Proficiency
  • Multitasking & Time Management
  • Flexibility & Availability
  • Physical Skills and Abilities :

  • Ability to perform repetitive finger, wrist, shoulder, or neck movement for at least 6 hours / day.
  • Ability to see, read, hear, and speak clearly for at least 6 hours / day.
  • Cognitive Skills and Abilities :

  • Ability to focus on and comprehend information and learn new skills and abilities.
  • Ability to assess a situation and seek or determine appropriate resolution.
  • Ability to accept direction and feedback.
  • Education and / or Experience

    Required :

  • Minimum 8 years’ experience in communications, public relations, or related field.
  • Minimum 3 years’ experience in strategic communications.
  • Minimum 3 years’ of serving as a media spokesperson.
  • Minimum 3 years’ experience in a supervisory position.
  • Preferred :

  • Experience working in health care and nonprofit sectors.
  • Working Conditions

    Primary Work Environment :

  • Indoor / Office Member Facing Patient Facing Facilities / Security
  • Other Work Environment(s) :

    Indoor / Office Member Facing Patient Facing Facilities / Security Outdoor Exposure

    Hazards : n / a

    Equipment : General office equipment

    Travel : This position may include occasional required or optional travel outside of the workplace.

    Work Location : Office setting

    LI-Hybrid

    Health Share is an equal opportunity employer and employs personnel without regard to age, citizenship, color, creed, physical or mental disability, economic status, education, ethnicity, family responsibilities, gender identity and expression, genetic information, health status including HIV status, height, housing status, marital status, matriculation, national origin, physical appearance, race, religion, political affiliation, pregnancy, sex, sexual orientation, union membership, veteran status or other unlawful factors.

    Health Share is committed to creating a diverse staff made of people who are dedicated, optimistic and committed to health equity from all segments of the greater Portland Region.

    Visa sponsorship is not available at this time.

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    Salary : $148,500 - $181,500

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