Marketing Outreach Specialist

Job Description

Job Description

The Outreach Specialist is a member of our Marketing, Outreach, & Enrollment (MOE) team and is the owner and driver accountable for successful enrollment of prospective participants into our PACE program. They do this by developing and building relationships and generating quality participant referrals that lead to enrollment. They are key to our success and why we are the fastest growing PACE program in California. Our Outreach Specialists are sales professionals who are metrics-driven, thrive in a fast-paced environment, and are great collaborators who promote clients values, team culture, and mission.

Essential Job Duties :

Coordinate and initiate outreach and engagement activities in the communities where seniors live

Consistently meet monthly enrollment metric goals

Identify opportunities to collaborate with community organizations to generate qualified leads, leading to potential enrollments

Establish and maintain best-in-class relationships with community leaders and partners including senior centers, assisted living facilities, food banks, churches, and other community-based organizations

Develop and implement monthly marketing plans to achieve monthly enrollment goals with MOE Director

Provide education regarding clients services to referral sources in the community

Job Requirements :

Bachelor’s degree in marketing or health care administration preferred

DHCS training and exam as a marketing representative within 30 days of hire

Minimum of two (2) years of experience in a sales and marketing role with at least one (1) year in a healthcare or senior care setting (within service area preferred; outside sales experience preferred)

Technology experience which can include Salesforce, Athena, etc.