Marketing Coordinator - Social Media Campaigns

Are you passionate about crafting compelling narratives that captivate audiences online? Do you thrive in a fast-paced environment where your creativity and strategic thinking can make a tangible impact? If so, we want you to join our marketing team as our Marketing Coordinator for Social Media Campaigns.

Responsibilities:

• Develop and execute innovative social media campaigns across platforms such as Instagram, Facebook, Twitter, and LinkedIn to increase brand awareness and drive traffic to our website.
• Create engaging content including posts, videos, and graphics that resonate with our target audience and align with our brand voice.
• Collaborate with internal teams to ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for maximum engagement.
• Manage the placement and optimization of social media ads to achieve performance goals and maximize ROI.
• Monitor and analyze social media performance metrics and KPIs; compile regular reports on campaign performance and provide actionable insights.
• Identify and engage with third-party content creators, influencers, and potential marketing agencies to expand our reach and enhance our online presence.
• Stay up-to-date with the latest trends and best practices in social media marketing, digital content creation, and influencer marketing.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience (2  years) in social media marketing, with a strong portfolio showcasing successful campaigns and creative content creation.
• Solid understanding of social media platforms, their respective audiences, and best practices for each.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).
• Strong analytical skills and data-driven thinking; ability to interpret data and make actionable recommendations.
• Excellent written and verbal communication skills; adept at storytelling and creating engaging content.
• Ability to work effectively both independently and as part of a collaborative team.
• Detail-oriented with strong organizational and time management skills; ability to prioritize tasks and meet deadlines in a fast-paced environment.
• Experience with influencer marketing and managing relationships with content creators is a plus.

Why Join Us:

• Opportunity to make a significant impact and contribute to the growth of a dynamic company.
• Collaborative and inclusive work environment where your ideas are valued.
• Competitive salary and benefits package.
• Growth opportunities and professional development.