What are the responsibilities and job description for the Community Relations Specialist position at Healthcare Services & Senior?
Community Relations Specialist
Peoples Senior Living (CSLS Community) | Full-Time
Are you a passionate and driven professional looking to make a meaningful impact in the senior living industry? Peoples Senior Living (CSLS Community) is seeking a Community Relations Specialist to lead our marketing, sales, and outreach efforts to drive occupancy growth and build strong relationships with residents, families, and referral partners.
About the Role
As a Community Relations Specialist, you will be responsible for promoting our senior living community through strategic marketing, personalized sales approaches, and community engagement. You will play a key role in guiding prospective residents and their families through the decision-making process while fostering relationships with referral sources to ensure both private pay and Medicaid census growth.
Key Responsibilities
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Conduct personalized tours and ensure the community maintains a welcoming and attractive presence.
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Manage and update the CRM database with prospect interactions and follow-up activities.
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Develop and execute a strategic marketing plan, including advertising, direct mail, PR, and event planning.
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Represent the community at external events, civic groups, and industry associations.
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Build and maintain strong relationships with referral sources and analyze market trends.
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Provide leadership by coaching team members on sales and marketing best practices.
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Assist new residents with admissions paperwork and provide support for after-hours admissions when needed.
Qualifications & Skills
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Bachelor’s degree (required).
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3 years of experience in senior living sales or marketing (preferred).
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Strong organizational and follow-through skills.
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Compassionate, professional, and highly motivated.
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Ability to work flexible hours and respond to urgent needs.
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High level of integrity and emotional intelligence.
Why Join Us?
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Opportunity to make a difference in the lives of seniors and their families.
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A dynamic and supportive work environment.
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Competitive salary and benefits package.
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Professional growth and leadership opportunities.
If you are passionate about senior care and have a talent for sales and community engagement, we want to hear from you!
Apply today to join our team at Peoples Senior Living!
