What are the responsibilities and job description for the Data Analyst position at Healthcasts Media?
Client Data Analyst
The client data analyst is responsible for collecting, analyzing, and interpreting data related to a company's clients to identify trends, patterns, and insights that can be used to improve customer service, optimize marketing strategies, and drive business growth; they translate raw client data into actionable recommendations for the company by working closely with client-facing teams to understand their specific needs and deliver tailored reports and analysis.Their mission is to identify patterns, trends, and insights concealed within the client data. By scrutinizing data from different angles, they reveal previously unseen correlations and relationships. This equips the sales team with a profound understanding of customer preferences, behaviors, and triggers.
Role and Responsibilities
- Gathering client data from various sources like CRM systems, website analytics, surveys, and sales data, then cleaning and structuring it for analysis
- Utilizing statistical methods and data visualization tools to identify trends, patterns, and correlations within client data
- Creating customized reports and dashboards that present key client metrics and insights in a clear and understandable format for stakeholders
- Working closely with sales, marketing, customer success, and other client-facing teams to understand their needs, provide data-driven insights, and support decision-making
- Proficiency in SQL, data visualization tools (e.g., Tableau, Power BI), programming languages like Python or R
- Understanding of statistical methods to interpret data and draw meaningful conclusions.
- Ability to translate data insights into actionable business recommendations and understand the broader business context
- Clearly communicating complex data analysis findings to both technical and non-technical stakeholders.
- Ability to present findings both to internal and external teams
Requirements
- At least six (6) years of experience in the digital marketing space with demonstrated success in gathering and analyzing client data
- Past marketing/advertising, medical, health, or pharmaceutical industry experience a MUST
- Some prior experience in A/B test design, execution and analysis; execution of complex, multi-step emails
- Extremely detail-oriented with a desire to test, learn and iterate
- Experience leading a small team; Not above rolling up sleeves and executing tactics as necessary
- Ability to define clear objectives, customer segmentation, data cleansing, and proficiency in data analysis tools like SQL and data visualization software
- Bachelors degree – preferably in marketing and/or communications a plus
HCTG and its companies; Healthcasts, Healthcasts Media, IQcentRx, and MDcentRx take your privacy and data security very seriously. For your protection, we will only reach out to you through Linked-In, or email from the “HCTGllc” domain.
