Director of Product Marketing

HCP Product Marketing Director

As the HCP (Healthcare Provider/Professional) Marketing Manager, your mission is to grow the Healthcasts HCP Community by highlighting its value proposition as a top tool for US HCPs to communicate with their peers and access real world clinical recommendations from thousands of colleagues in real time. You will be a part of the HCP Community marketing team, whose daily efforts are an integral component of our company’s planned growth and scale.

RESPONSIBILITIES

You will employ strategic marketing tactics across multiple channels – including email, programmatic ads, member referrals and social sharing – to tell the Healthcasts story and attract healthcare professionals to become members of our community. You will do this by researching, planning, writing, creating, executing and measuring HCP recruitment marketing campaigns that tell an authentic, compelling story and clearly differentiate our community.

ESSENTIAL FUNCTIONS

• Proactively drive marketing recruitment campaigns: planning, writing, design/programming, executing, reporting results and recommending optimization/improvements
• Proficiently write marketing copy that is compelling, consistent with brand identity and converts
• Investigate where we’re missing members, create target lists and track conversions/ROI
• Use existing tools and resources, and/or develop new ones, to create or refresh content marketing pages, forms, and other campaign components, enabling our ability to proactively optimize in real time
• Accurately track campaign performance and make educated recommendations on future efforts and budget; manage to recruitment goals and program delivery goals as assigned
• Maintain and source related vendors, working within a budget
• Maintain documentation and SOPs for recruitment campaigning
• Demonstrate successful community building/member acquisition campaigns
• Effectively communicate best practices with the HCP Community team
• Complete other duties as assigned to meet individual, team and company goals

QUALIFICATIONS

• Bachelor’s degree in Business, Communications, or related field plus 7 years’ experience in marketing/advertising in a healthcare/pharma capacity
• Demonstrated ability to write marketing copy that converts (samples required)
• First-hand experience developing strategic recruitment marketing campaigns
• Proven ability to prospect, target and convert new members to sign up for a membership site (not e-commerce)
• Prior experience working with physician-focused content and/or relationships with medical associations/hospital systems A MUST

KNOWLEDGE, SKILLS & ABILITIES

• Can develop engaging content and web assets to attract and optimize applicant flow
• Has experience within the healthcare, medical, HCP or pharma industries
• Can use tools like Canva, Hubspot, Zapier, Monday.com, or similar, to create and connect campaign components
• Can use spreadsheets, Google Analytics, data visualization software, and other tools to create, maintain and interpret campaign results
• Can nimbly assess performance, optimize campaigns, and achieve recruitment goals
• Can take direction and pivot as business needs shift
• Is a self-starter, entrepreneurial-minded individual who also works well within a small team of high achievers
• Can build association/institutional partnerships or leverage KOLs and/or referrals as a component of member acquisition would be a strong plus

HCTG and its associated companies; Healthcasts, Healthcasts Media, IQcentRx, and MDcentRx, take your privacy and data security very seriously. For your protection, we will communicate only through Linked-In, or email from the “HCTGllc” domain.

For example: John.Smith@HCTGllc.com