What are the responsibilities and job description for the Hearst Communications, Inc. is hiring: Social Media Editor, Veranda in Birmingha position at Hearst Communications, Inc.?
Job Description
VERANDA is seeking a
Social Media Editor
with strong writing skills, a talent for audience growth, and a fresh outlook on how to leverage social platforms to push the brand forward. This role will manage output on social media, from scheduling to strategy. The ideal candidate has a knack and passion for creating engaging media posts and videos that drive traffic, engagement, and affiliate revenue. Essential skills for this position are creativity, nimbleness, attention to detail, and drive. Must have experience running platforms such as Instagram, TikTok, Facebook, and Pinterest for a large media brand. This position will report to the deputy editor.
Responsibilities
Develop and execute an innovative, cross-platform strategy to grow social audience with a focus on social-first video storytelling for Instagram and TikTok
Manage the social calendar and craft compelling promotional plans around editorial initiatives and launches
Write and edit posts to social platforms including Facebook, Instagram, TikTok, and Pinterest
Monitor content performance on all social platforms, reporting relevant insights to the larger team and shaping strategy on a regular basis
Monitor design community and news trends; generate ideas for social content
Work across teams (art, edit, style, ecommerce, and video) to ideate and produce engaging social-first initiatives
Identify emerging social platforms of note and manage output on those
Liaise with sales and branded content teams for sponsored posts
Qualifications
4 to 5 years of experience strategizing and overseeing social media for a consumer editorial media outlet or other relevant national brand
Strong editorial judgment and a clear, creative, and voice-y writing style and a keen eye for visual storytelling
Savvy strategist who knows how to utilize social platforms (including TikTok and emerging platforms) and tools (Social Flow, Google Analytics, Parse.ly, CrowdTangle, Dash Hudson) to manage performance and engagement and inform content
Organized and enthusiastic with a knack for spotting and trying the newest social trends
Team player who thrives in fast-paced, collaborative environments; video experience is a plus
Bachelor’s degree in journalism or other relevant areaThe base salary for this role is between $62,310-$65,000 . The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.This position is based in the office a minimum of 3 days a week.This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.#LI-CD1#LI-HYBRID#J-18808-Ljbffr
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New York, NY
Full Time