Demo

Digital Sales Manager (Waterbury, CT)

Hearst Connecticut Media Group
Meriden, CT Full Time
POSTED ON 4/5/2025
AVAILABLE BEFORE 5/4/2025
Job Description

Lead the Future of Digital Marketing in Connecticut!

Hearst is expanding its sales force in Waterbury, Connecticut and is looking for an experienced and dynamic Digital Sales Manager to drive innovation, growth, and success in our digital advertising division. This is your opportunity to lead a results-driven team, shape cutting-edge marketing strategies, and help local businesses thrive through customized digital solutions.

We are the one-stop solution for affordable, turn-key online marketing campaigns, including SEO, PPC, website design, social media marketing, and automation. If you have a passion for leadership, business development, and maximizing digital sales potential, this is the role for you!

We’re looking for a candidate who is eager to grow with the organization, taking on increasing responsibilities and opportunities over time. This role offers significant potential for career development and long-term success for the right individual!

This role will be responsible for driving success across a range of digital media solutions, including OTT, display ads, DMS products, and other digital offerings, ensuring a comprehensive and strategic approach to our advertising initiatives.

This role will manage Waterbury, CT, is hybrid (4 days a week in office) and you will need to be able to commute to the Meriden, CT office.

What You’ll Do:

  • Lead & Develop a Winning Sales Team – Coach, mentor, and motivate a team of sales professionals to meet and exceed digital revenue goals.
  • Drive Revenue Growth – Identify new business opportunities, create strategies to grow existing accounts, and push digital sales to new heights.
  • Execute Cutting-Edge Digital Strategies – Stay ahead of industry trends and implement multi-platform, results-focused selling techniques.
  • Collaborate & Innovate – Work closely with internal departments, clients, and executives to develop creative solutions that deliver measurable success.
  • Monitor & Optimize Performance – Utilize tools like Salesforce, Ambition, and AI-powered sales platforms to track team success, improve efficiency, and enhance customer satisfaction.
  • Develop Key Accounts – Build a pipeline of high-value clients and deliver digital marketing strategies that drive real business growth.
  • Serve as a champion for local businesses - Collaborating with small and medium-sized enterprises to drive their success through targeted digital marketing strategies. This role will play a key part in optimizing digital media solutions, including OTT, display ads, DMS products, and other digital offerings, ensuring a holistic and results-driven approach to advertising initiatives.


What We’re Looking For:

  • Proven Leadership Experience – Prior experience managing and partnering with digital sales teams, coaching sales professionals, and achieving aggressive revenue goals.
  • Strong Digital Marketing Expertise – Understanding of SEO, SEM, social media advertising, reputation management, and mobile optimization.
  • Results-Driven Mindset – Passion for business development and revenue growth, with a track record of meeting or exceeding sales quotas.
  • Tech-Savvy & Analytical – Familiarity with CRM platforms (Salesforce preferred), digital ad technology, and sales performance tools.
  • Exceptional Communication & Presentation Skills – Ability to inspire teams, engage clients, and deliver compelling sales pitches.
  • Bachelor’s Degree Preferred or equivalent experience in advertising, marketing, or business.


Why Join Us?

Industry-Leading Training – Ongoing professional development to sharpen your digital sales skills.

Competitive Compensation – Base salary commissions = excellent earning potential!

Growth & Advancement – A clear path for career progression within a thriving media organization.

Collaborative, High-Energy Culture – Work with a passionate team that values innovation, creativity, and results.

Health, dental, 401(k), paid time off—we take care of our team.

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

  • Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
  • Invest for the Future: Competitive retirement plan with matching program in most markets.
  • Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
  • Paid Parental Leave: Support for growing families, with paid leave for new parents.
  • Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
  • Emotional Wellbeing: Be your best self with our mental wellness benefits.
  • LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
  • Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
  • Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
  • And more, click here for additional benefits and details.


The reasonable estimate is ($85,000 ) base plus commissions with on target earning potential of $100,000 - $115,000 annualized based on individual performance. A final decision on the successful candidate’s starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

Ready to Lead & Elevate Your Career?

Join us at Hearst Connecticut Media Group and become a driving force in Connecticut's digital marketing landscape. If you’re an experienced digital sales leader with a passion for team success and client impact, we want to hear from you!

Apply today and take the next step in your leadership journey!

About Hearst Connecticut Media Group:

Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio—including CT Insider, the Connecticut Post, New Haven Register, Danbury’s News-Times, Greenwich Time, Stamford Advocate, The Register Citizen, The Middletown Press, The Norwalk Hour, Connecticut Magazine and more. With the largest news gathering team in the state, Hearst Connecticut has a serious journalistic commitment to provide local, watchdog and investigative reporting that informs, educates and entertains the communities they serve. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions for local and regional businesses to grow and success.

About Hearst Newspapers:

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories–growing newsrooms, diversifying tools, evolving platforms–to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger–Your Headline Awaits

Salary : $100,000 - $115,000

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