Sales Development Representative

Job Description

Are you a passionate and high-energy entry level sales professional, or looking for your path into sales? Hearst Digital Marketing Services is looking for an Entry Level Sales Development Representative (SDR) to play a strategic role in accomplishing our 2024 objectives. You will be focused on accelerating our sales pipeline in the form of prospecting new business opportunities, and actively taking part in setting goals, target markets, email blast messaging and campaign schedules. A key goal in 2024 is to further expand our advertiser footprint across Hearst Connecticut Media Group and Times Union in Albany, and we are seeking a passionate and high-energy Sales Development Representative (SDR) to play a strategic role in accomplishing this objective. This role will sit in the Norwalk, CT office (Hybrid, 3 days in office) and support both the Connecticut and Albany markets.

Hearst Connecticut Media Group and Albany Times Union take great pride in informing and entertaining our various audiences, and we are investing heavily to help local businesses connect with them in new and innovative ways. This investment includes expanding our sales teams and empowering them to deliver the most comprehensive suite of marketing products on the market; including websites, SEO, SEM, social media advertising, display ad networks, email and much more.

Some job responsibilities include:

• Perform outbound prospecting to generate and uncover local advertiser leads in various markets.
• Strong emphasis on developing creative and engaging pitches/messaging to engage new business prospects.
• Perform inbound lead qualification and follow-up activity based on marketing campaigns and marketing sourced lists.
• Develop and qualify inbound and outbound leads through email marketing automation and nurturing.
• Achieve or exceed set targets for qualified opportunity generation on a monthly basis.
• Provide baseline research within targeted accounts to identify key contacts and critical account information prior to a prospecting call.
• Produce a high level of call and email activity daily.
• Manage and log activity in Salesforce.com daily.
• Reach and exceed aggressive KPIs consisting of outbound phone calls, emails, and pitches
  
  
  

To be considered you’ll need:

• Bachelor's degree preferred but not required.
• 1-3 years of relevant work experience will be considered in leu of a degree.
• Basic understanding of fundamentals of online advertising processes and technology
• Exceptional communication skills (both verbal and written)
• Ability to work in a high energy, dynamic sales team culture.
• Proficiency in Microsoft Office and Salesforce.com
• Well-organized, a leader, VERY self-motivated, VERY competitive and driven by success.
• A valid driver’s license and reliable transportation
  
  
  

Some preferred capabilities include:

• Quick Learner – Ability to quickly and proficiently understand and absorb new information about our services. Ability to translate that information into specific benefits for our prospects.
• Enthusiasm & Persistence – Willingness to get on the phone and interrupt a prospects day.
• Listening Skills – Letting prospects and team members speak and seeks to understand their viewpoints.
• Resilience & Coachability – We all want to improve our professional skills.
• Team-Oriented and Collaborative – Prospecting is a team sport.
• Communication – Speaks and writes clearly and articulately. Maintains this standard in all forms of written communication, including e-mail.
• Time Management – Intuitively balances quality and quantity of activity to maximize results.
• Experience with lead generation or marketing automation tools such as Marketo or HubSpot a plus
  
  
  

About Us:

Hearst is a global media powerhouse including outlets such as; ESPN, A&E, Car and Driver, Esquire, O The Oprah Magazine, ELLE, Harper's BAZAAR, Cosmopolitan and many more. We enjoy being a select Google Premier Partner in addition to partnerships with Yahoo, Bing, Constant Contact, Facebook, Twitter. We have had a presence in Connecticut since 1871. We are a leader in the growing $50 Billion Internet Advertising Industry alongside the ever-changing local advertising ecosystem, and are committed to building an infrastructure to support the goals we are going to achieve to become THE Leader in local marketing.

Hearst is an EEO employer and performs pre-employment background checks.