Analyst, Revenue Operations

Job Description

Why Hearst Magazines?

Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people annually in the United States alone.

But we’re more than just our magazines. We engage our audience across all mediums and channels - print, digital, video, and social – with sophisticated content creation, distribution, and data capabilities. We create, package, and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.

Your Impact:

As an Analyst, Revenue Operations, you will collect, review and analyze core metrics to help uncover revenue opportunities. You will focus on both demand and supply – tracking advertiser trends and audience/product performance.

The team is charted with understanding our workflow, systems, and the data they generate. You’ll use this data to highlight advertiser spending trends and sales team performance and work closely with Sales/Finance leadership to report this performance on an ongoing basis. You’ll also be tasked with understanding the performance of our ad products and monetization experiences.

In this role, you will dive into data, build reports and communicate opportunities to our stakeholders. Insights can create outcomes, and we aim to provide intelligence to help drive collaborative discussion and prioritization across the revenue operations team.

Responsibilities

What You'll Do:

• Work with the Associate Director, Revenue Analytics, to build a comprehensive reporting practice, providing transparency across our “pitch to pay” lifecycle in Advertising sales. Identify actionable insights to aid in increased revenue opportunities.
• Distribute regular reporting that provides a holistic view of inventory, and monetization metrics.
• Evaluate ad product performance. Provide new insights to our Product, Sales and Finance leadership teams. Develop a deep understanding of our ad product experiences to suggest optimization opportunities, balancing great user experience and monetization.
• Partner with Finance teams to balance needs between financial reporting, and operational analysis, insights, and recommendations.
• Proactively lead analytics-based projects and or processes. Contribute to weekly, monthly and quarterly business review presentations for executive leadership.
• Work with business stakeholders and engineering teams to QA data, identify gaps and contribute to changes in business processes and data pipelines to fix data gaps. Provide prioritization of those efforts to create efficient data sets, allowing for either investigative analytics or repeatable reporting for the organization.
• Develop and maintain a clear understanding of all primary source data: SalesForce (CRM), AdPoint (OMS), ad server data transfer files (GAM), and any other sources that help us better understand how our advertisers meet our audiences.
  
  

Qualifications

Who You Are:

• BA/BS degree in Business, Economics, Mathematics, or equivalent practical experience; Master's Degree preferred
• 3-4 years work experience with 1-2 years digital advertising, yield, or analytics experience
• Deep understand of digital web analytics, audience and automated buying channels
• Experience with Excel and SQL
• Must have strong written and verbal skills
• Highly competent user of Excel, Salesforce, and other reporting platforms
• Ability to “see past the numbers”, adapt to change, and effectively explain concepts to audiences with varying levels of experience/understanding