What are the responsibilities and job description for the Director, Social Media & Video, Elle position at Hearst Magazines?
Job Description
Why Hearst Magazines?
Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.
Elle is looking for a Social Media and Video Director to oversee strategy for the brand’s many social platforms, including Instagram, Twitter, Facebook and TikTok. This position will be tasked with increasing the brand’s performance on all platforms, with a focus on innovation, engagement and growth. The ideal candidate is deeply engaged in culture and entertainment and be able to bring the fashion and luxury world that Elle covers to life on social with creative social and video content.
Please note: For consideration, please submit your resume with a cover letter, salary requirements, and link to a portfolio or samples of work.
Job Responsibilities:
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
This position is based in the NYC office a minimum of 3 days a week, maybe more based on business need. No remote option.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Why Hearst Magazines?
Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. — including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, Popular Mechanics — inspires, entertains and builds new and bold experiences for an engaged and growing audience across digital, video, social and print, reaching nearly 139 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology and industry-leading data capabilities, we make media and products that move people across all platforms.
We are a global media company that publishes nearly 260 magazine editions and 200 websites around the world and, together, we are reinventing publishing for the 21st century.
Elle is looking for a Social Media and Video Director to oversee strategy for the brand’s many social platforms, including Instagram, Twitter, Facebook and TikTok. This position will be tasked with increasing the brand’s performance on all platforms, with a focus on innovation, engagement and growth. The ideal candidate is deeply engaged in culture and entertainment and be able to bring the fashion and luxury world that Elle covers to life on social with creative social and video content.
Please note: For consideration, please submit your resume with a cover letter, salary requirements, and link to a portfolio or samples of work.
Job Responsibilities:
- Devise and oversee a social and video strategy to drive growth and engagement on all of Elle’s digital platforms.
- Manage, develop and grow talent on the social and video team, including staffers and freelance contributors
- Drive a consistent strategy for performative and growth-driving daily content
- Create content for and post to the brand’s Facebook, Twitter, TikTok, and Instagram accounts
- Work with various editorial teams to create and execute on social-first initiatives
- Ensure the team meets weekly TikTok Publisher program quotas with original content
- Manage content rollouts for buzzy stories, features, and cover breaks
- Increase engagement on key platforms
- Uphold impeccable editorial judgment in all written and scripted content
- Deliver informative reporting about tentpole events to key stakeholders and staff
- Extend lifecycle of content to stretch across platforms via creative storytelling
- Deliver growth and engagement strategy for Apple News
- Partner with EIC to plan and execute original programming that will succeed on social platforms and on YouTube
- Deliver robust roll-out plans for video launches
- Liaise with centralized video team on longform video and cut-down strategy
- A social-minded video and content lead with 8 years of professional social media experience, strong editorial judgment, clean writing skills, and management experience
- A wordsmith who has experience handling social media for a magazine, website, or brand and understands the brand’s voice
- A savvy strategist who knows how to utilize social platforms and tools like Dash Hudson
- An innovate thinker, with big ideas and lots of creative energy
- Proficiency with social platforms (including TikTok, Twitch, and other emerging platforms) and tools (including SocialFlow, Google Analytics, and CrowdTangle)
- Ability to thrive in a fast-paced, collaborative environment
- Able to work nights and weekends as needed
- Bachelor’s degree in journalism or other relevant area
- A video editor proficient in Adobe Premiere, TikTok Editor, and CapCut
- Must have excellent communication and organization skills
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
This position is based in the NYC office a minimum of 3 days a week, maybe more based on business need. No remote option.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Salary : $101,000 - $130,000
