SDR/Lead Generation Manager

Title: SDR/Lead Generation Manager

Are you a data-driven, results-oriented marketing professional with a passion for driving business growth? Join Hearst CT Media Group as our Business Development Lead Gen Manager and play a pivotal role in shaping the future of our advertising and marketing efforts.

As part of our dynamic and growing team, you’ll spearhead integrated marketing strategies that fill our sales pipeline with qualified leads, leveraging cutting-edge AI tools, insights, and campaigns to convert opportunities into measurable revenue. This role is perfect for a marketing leader who thrives in a fast-paced environment and has a proven track record in B2B lead generation and marketing automation.

Why Hearst CT Media Group?

Our people make the difference! Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.

Leverage Advanced AI for Maximum Efficiency and Earnings
Imagine having a personal assistant that never sleeps. Our state-of-the-art AI tools, including ChatGPT Enterprise and Gong.io, streamline your workflow, enabling you to close deals faster and manage your pipeline more effectively.

This means more time to focus on what you love and a direct boost to your earnings potential.

Exclusive Partnership with OpenAI
Through our strategic content partnership with OpenAI and our exclusive ChatGPT Enterprise license, we have unparalleled access to the latest advancements in AI technology.

This partnership provides us—and you—with a massive competitive edge in the market, ensuring you have the most powerful tools at your disposal to drive sales and exceed targets.

Personalized AI Tutors for Seamless Onboarding
Your success starts from day one. With our personalized AI tutors, every question you have, and every training need you encounter is met with instant, tailored support.

These AI-driven mentors ensure you learn and sell as quickly and efficiently as possible, empowering you to hit the ground running and achieve your goals faster.

What will you do?

• Lead the Charge : Manage and inspire our Business Development team, using data and insights to shape strategies that drive results and business growth.

• Execute High-Impact Campaigns : Develop and implement multi-channel marketing programs, including digital and outbound call campaigns, to generate and nurture B2B leads in our top sales verticals.

-Drive Success with Innovative Tools: Utilize our AI-powered software to enhance every stage of the sales cycle, from prospecting and planning to presenting and closing deals.

• Analyze & Optimize : Track key metrics like funnel performance and ROI, leveraging advanced analytics to make data-informed decisions and continuously improve outcomes.

• Know the Market : Stay ahead of competitive and market trends, tailoring campaigns to resonate with key stakeholders in the local market.

• Create Engaging Content : Collaborate with internal teams to produce relevant, impactful content for lead nurturing, including blogs, one-pagers, and tailored materials for top verticals.
  

What will it take to be successful?

• Proven Expertise : At least 2 years of experience in B2B marketing, focusing on omnichannel campaigns, lead generation, and pipeline management.

• Tech-Savvy Marketer : Hands-on experience with email marketing automation, workflows, and digital marketing tools.

• Analytical Mindset : Advanced skills in interpreting data and reporting on KPIs to optimize campaign performance and ROI.

• Project Management Superstar : Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.

• Creative & Strategic : Strong awareness of digital marketing channels like SEO, PPC, social media, and email marketing, coupled with a knack for crafting compelling campaigns.

• Top-Notch Communicator : Outstanding written and verbal communication skills to present ideas and insights clearly to cross-functional teams.

• Educational Background: Bachelor’s degree in marketing or a related field.
  

What we offer:

At Hearst CT Media Group , we’re committed to innovation, collaboration, and growth. You’ll work in a fast-paced environment where your ideas and contributions make a real impact. We offer competitive compensation, comprehensive benefits, and the opportunity to shape the future of marketing in one of the nation’s leading media organizations.

We’re also deeply committed to diversity and inclusion, striving to build a workforce that reflects the vibrant communities we serve. If you’re passionate, driven, and ready to make a difference—even if you don’t meet every qualification—we encourage you to apply and share your unique skills with us.

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual’s physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:

• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individual’s unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.
• And more, click here for additional benefits and details.
  

About Hearst Newspapers:

With 2,500 employees across the nation, HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, several top digital-only news and lifestyle sites, marketing services businesses, and entertainment businesses such as King Features Syndicate. At HNP, we are investing in new and innovative ways to tell stories–growing newsrooms, diversifying tools, evolving platforms–to support the millions of people who trust us each month to help them make decisions, take action and be inspired.

Be a part of something bigger–Your Headline Awaits

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