What are the responsibilities and job description for the Associate Director, Marketing and Account Strategy position at Hearst?
Job Description
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and Town & Country. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social - with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
Your Impact :
The Home and Design Industry Team seeks an Associate Director of Marketing & Account Strategy. This position will be the quarterback, guiding the work of a cross-disciplinary team of salespeople, campaign strategists, content studio professionals and others, focusing on a group of advertisers to build programs that allow for Hearst Magazines to grow revenue and margins, while delivering powerful results for our clients. This work will include coordinating efforts between branded content editors, pricing teams, audience and insight experts and others, coordinating the collective efforts to pull together a proposal that reflects alignment of all parties while delivering on the client's KPI's. The position will be responsible for the strategy and development of integrated marketing partnerships and programs for the Group that set Hearst apart in our competitive set. The position will also work with salespeople to identify prospects that can be approached proactively with compelling ideas that can preempt the RFP process.
Responsibilities
What you'll do :
- Conceptualize, and develop partner-specific marketing platforms, such as digital / print / social custom content and native executions, customized experiences, and data-driven direct marketing campaigns.
- Communicate marketing concepts and programs by writing proposals, presentations, and sell-sheets.
- Post sale, work on hand-off materials for post-sale teams within Hearst that will manage actual execution that meets or exceeds customer expectations.
- Work with clients in post-sale phase to implement programs such as advertorials, native, showhouse integrations, custom events, and more
- Travel for client activations where needed
- Collaborate with client / category / industry data, insights, and research
- Partner with range of stakeholders across the brand and company at large to provide leadership to variety of marketing initiatives targeted toward clients, prospects, and employees
- Ensure that all marketing work meets the standards of the brands, and all aspects of written, design, and execution are of the highest quality
- Serve as a leader within the group in understanding client trends, competitive positioning and activity, and industry best practices
- Develop relationships with third party organizations and vendors to enhance arsenal of integrated marketing offerings
Qualifications
Who you are :
