What are the responsibilities and job description for the Hearst is hiring: Marketing Director in Chicago position at Hearst?
Job Description
Why iCrossing
For over 20 years, iCrossing has been partnering with the world's largest B2B and B2C brands to provide connected marketing & technology solutions that transform brand experiences and marketing strategies into superior business outcomes. Our human centric approach evolves customer experience, employee experience, and user experience across digital and physical channels powered by data and intelligent creative.
We believe our biggest asset is our combination of different backgrounds, cultures, and disciplines that come together to form iCrossing community. What we do starts with our people.
We are part of the Hearst Corporation, the world's leading media, entertainment, and content company, which gives us access to the most valuable data and insights, talent and audiences.
Your Impact
As the Director of Marketing, you'll lead the company in analyst relations, external messaging, and support new business opportunity growth. Reporting to the President, you're a self-starter who is obsessed with the future of technology, creativity and customer experience. A strong emphasis will be placed on B2B Lead Generation, bolstering relationships with analysts and partners to secure referrals and ensure that iCrossing maintains a significant lead over competitors in its offerings. This involves crafting innovative solutions for clients in areas where other agencies have yet to venture You are data driven and have a strong interest in emerging trends / technologies.
What You'll Do
- Develop a comprehensive, cost-effective lead management strategy, encompassing lead generation, nurturing, and conversion, to support the entire sales lifecycle. This strategy should be measured by Marketing-Influenced Leads (MIL) that progress to receiving proposals (RFIs, RFPs)
- Implement lead management programs that efficiently deliver substantial volumes of qualified leads, leading to proposals (RFIs / RFPs), while remaining cost-effective. This includes utilizing SEO, email marketing, paid media, social media, and emerging marketing channels.
- Lead, leverage, and strengthen relationships with :
Analysts including Forrester / Gartner
Who You Are
Our Mission & Values
The iCrossing mission is to Transform Experiences. The "we" is implied, but never taken for granted. This mission impacts the way we work, the way we think, the way we treat one another, and the way we evolve into what we want to be. We operate as a community of humans, and we can adapt and evolve because we are guided by values not rules. Our core values map back to our vision.
Be Kind : lead with compassion. What you truly know about someone's life is very little.
Lead with Candor : know the line. Is what you say true, good, and useful?
We Before Me : lead for others. The sum is always going to be greater than the parts.
We evolve clients for a human-centric future - creating a better world for everyone.
For New York City, the estimated salary range for this position is between $154,000 and $187,000. The range for the position in other geographies may vary based on market differences. The actual compensation will be determined based on experience and other factors permitted by law.
We also offer a competitive benefits package that includes :
Salary : $154,000 - $187,000
