What are the responsibilities and job description for the Manager, Growth Marketing - Enthusiast & Wellness position at Hearst?
Job Description
Job Overview
We are seeking an enthusiastic and analytical individual to join our dynamic marketing team as a Manager, Growth Marketing. The ideal candidate will have a deep understanding of performance marketing and acquisition KPIs, hands-on experience with various platforms, and a demonstrated ability to move quickly and solve problems effectively. We seek a strategic thinker capable of effective collaboration, leveraging data to inform decisions and implementing innovating marketing strategies. This role is positioned within the Consumer Revenue team and reports directly to the Director, Growth Marketing. They will work on the Enthusiast & Wellness brands which include Runner's World, Women's Health, Oprah Daily and more.
Responsibilities
What You'll Do :
- Support the Director, Growth Marketing in driving a comprehensive growth marketing strategy that aligns with brand needs and business objectives.
- Manage execution of paid marketing campaigns via in-house channels, primarily social and search, driving revenue growth for subscriptions and ecommerce
- Drive creative development and testing to enhance revenue for key brand initiatives.
- Ensure acquisition performance aligns with KPIs and strategic goals.
- Optimize campaign results to find more efficiencies on CPA and other KPIs while consistently pushing for scale.
- Provide consistent reporting and analysis, offering perspective on successes, risks and opportunities.
- Identify acquisition strategies for all brands' e-commerce efforts and experimenting with new potential paid traffic tactics.
- Support the development of go-to-market media plans targeting core audiences and expanding testing through recommendations and channel expansion.
- Collaborate cross-functionally with external and internal partners inclusive of editorial, commerce, and design to align growth strategies with overall brand initiatives and business goals.
- Utilize data-driven insights and technology to identify and segment target audiences and personalize marketing efforts.
- Oversee the Associate Manager, providing guidance and fostering development.
- Support budget decisions to meet P&L goals, partnering with the Director on reporting and reforecasting.
Qualifications
Who You Are :
The base salary for this role is between $76,000-80,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
Salary : $76,000 - $80,000
