What are the responsibilities and job description for the Social Media Editor, Veranda position at Hearst?
Job Description
VERANDA is seeking a
Social Media Editor
with strong writing skills, a talent for audience growth, and a fresh outlook on how to leverage social platforms to push the brand forward. This role will manage output on social media, from scheduling to strategy. The ideal candidate has a knack and passion for creating engaging media posts and videos that drive traffic, engagement, and affiliate revenue. Essential skills for this position are creativity, nimbleness, attention to detail, and drive. Must have experience running platforms such as Instagram, TikTok, Facebook, and Pinterest for a large media brand. This position will report to the deputy editor.
Responsibilities
Develop and execute an innovative, cross-platform strategy to grow social audience with a focus on social-first video storytelling for Instagram and TikTokManage the social calendar and craft compelling promotional plans around editorial initiatives and launchesWrite and edit posts to social platforms including Facebook, Instagram, TikTok, and PinterestMonitor content performance on all social platforms, reporting relevant insights to the larger team and shaping strategy on a regular basisMonitor design community and news trends; generate ideas for social contentWork across teams (art, edit, style, ecommerce, and video) to ideate and produce engaging social-first initiativesIdentify emerging social platforms of note and manage output on thoseLiaise with sales and branded content teams for sponsored postsQualifications
4 to 5 years of experience strategizing and overseeing social media for a consumer editorial media outlet or other relevant national brandStrong editorial judgment and a clear, creative, and voice-y writing style and a keen eye for visual storytellingSavvy strategist who knows how to utilize social platforms (including TikTok and emerging platforms) and tools (Social Flow, Google Analytics, Parse.ly, CrowdTangle, Dash Hudson) to manage performance and engagement and inform contentOrganized and enthusiastic with a knack for spotting and trying the newest social trendsTeam player who thrives in fast-paced, collaborative environments; video experience is a plusBachelor's degree in journalism or other relevant area
The base salary for this role is between $62,310-$65,000. The actual base pay offered is dependent upon many factors, such as : transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future.
This position is based in the office a minimum of 3 days a week.
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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Salary : $62,310 - $65,000
