What are the responsibilities and job description for the Principal Content Strategist, SMB Professional Services position at Heartland, a Global Payments company?
Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.
Who You Are :
You're a principal content strategist at heart who's eager to manage the planning, coordination and delivery of our content focused on our SMB (that's small and medium-sized businesses) professional services customers. You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, educate the market, nurture customers and influence pipeline.
- What You'll Do :
Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of SMB professional services customers
Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors
Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees
Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting SMB professional services customers
Map all content to the buyer's journey and align content plans with business goals
Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
Measure, analyze, & report on content performance to inform future content trends. As we get more feedback from our audiences, you'll take that feedback and help the team refine our topics and messaging.
Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn't 'set-it-and-forget-it'
Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it
What You'll Need (Minimum Qualifications)
About The Interview Process :
After you submit your application, our team will review your resume and work portfolio. If your work aligns with what we are looking for, you will be invited to a 30-minute phone interview where a recruiter will dive a little deeper into your experience but also give you a little more info on what it's like to work at Global Payments.
After this phone interview, you will proceed to the next set of interviews, which will include :
Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and / or interview process should notify a representative of the Human Resources Department.
