What are the responsibilities and job description for the Digital Marketing Specialist position at Heartland Consulting?
AFWERX is seeking a Digital Marketing Specialist to develop and execute digital marketing strategies to promote AFWERX initiatives, programs, and missions. This role requires expertise in social media, email, content marketing, and SEO.
Responsibilities:
- Develop and execute digital marketing strategies
- Create and distribute content across digital platforms (social media, websites, email)
- Monitor and analyze performance metrics (website traffic, social media engagement, conversion rates)
- Collaborate with internal teams for consistent messaging
- Stay updated on digital marketing trends and recommend innovative strategies
- Provide regular reports on digital marketing efforts
- Ensure consistency of the AFWERX brand and message
- Participate in discussions for product development
- Understand target audiences and tailor products to resonate with them
Qualifications:
- Degree or certificate in marketing, communications, or related field
- 3 years of experience in digital marketing, preferably within a military or government context
- Strong understanding of digital marketing principles, strategies, and tactics
- Ability to strategize, execute, and analyze social media campaigns
- Skill in using analytics tools to track and interpret data
- Experience in creating and executing email campaigns
- Basic knowledge of web development and user experience
- Exceptional communication skills, both written and verbal
- Proficiency in digital marketing tools (Google Analytics, Hootsuite, Adobe Creative Suite)
- Ability to think critically, make decisions, and pay attention to detail
- Proficiency in digital communication tools (Google Workspace)
- Flexibility to work in fast-paced environments and adapt to changing priorities
- Strong time management skills working under tight deadlines
- Ability to work autonomously in a highly dispersed organization
Benefits:
- Comprehensive Health, Vision, and Dental Insurance
- Company-Paid Life Insurance, Short-Term, and Long-Term Disability Coverage
- Voluntary Supplemental Insurance Options
- Paid Holidays and Paid Time Off (accrued from date of hire)
- 401(k) Retirement Plan with Company Match
- Support for Education and Professional Development
- Coverage under Social Security, Workers' Compensation, and Unemployment Insurance
Heartland Consulting is an Equal Opportunity/Affirmative Action Employer of individuals with disabilities and veterans. We are proud to state that we do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin or disability status. We E-Verify all employees.
