What are the responsibilities and job description for the Associate Brand Manager, Splenda Sweeteners position at Heartland Food Products Group?
This role is 100% on-site in our Carmel, IN office.
About The Role :
The Associate Brand Manager role is responsible for activating Splenda® Brand Sweeteners with consumers and customers. The Splenda® Brand is the leader within the sweetener category with strong brand awareness, market share leadership and a growing consumer base that use Splenda® every day.
The Associate Brand Manager will drive growth for the brand through innovative commerce activations. The ABM will be responsible for working with agencies to drive brand equity and trial via multiple digital and retail channels. In addition, the ABM will have stewardship of a growth form within the portfolio, managing the innovation process and sell-in. This role will give you the opportunity to lead and work with cross-functional teams including R&D, Design, Insights, Finance, and others.
About Splenda :
Splenda® brand has brought sweetness to the world since 1992. Today, the Splenda® brand is the most recognizable and iconic low-calorie sweetener brand in the world, having sold more than 100 billion yellow packets. And it’s the #1 recommended brand of sweetener by healthcare professionals. From original Splenda® Zero Calorie Sweetener to Splenda® Naturals, the Splenda® brand portfolio of products reinforces our position as a category leader, with more delicious new products to come as we help people live happier, healthier, and longer lives.
Essential Duties and Responsibilities :
- Manage a strategic innovation plan for a growth form within the brand portfolio in North America.
- Drive innovative activation and commerce efforts, working with agencies to test and learn
- Align the plans with internal stakeholders including our Executive Leadership Team, Sales partners, and critical cross functional technical leaders like R&D, Insights, Supply Chain & Purchasing
- Execute the growth plan by bringing the new pipeline of products to market with cross-functional teams
- Support sell-in efforts with retailers to drive distribution across channels
Desired Skills & Required Experience
Physical Demands
