Marketing Campaign Manager, Restaurant

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Summary of This Role

Responsible for managing marketing, advertising and promotional activities for various products or channels. Takes steps to measure, enhance, and enrich the position and image of the company through various goals and objectives. Plan and execute day-to-day marketing activities in support of a product, service or channel. Help prepare and adhere to budgets. Oversee creation and delivery of advertising and marketing materials and ensure brand messages are consistent. Collaborate with sales and product to develop strategic partnership activities and implement the execution the identified opportunities.

What Part Will You Play?

• Executes and participates in general marketing functions that are more routine in nature, require smaller spend budgets and requires minimal contact with clients. Requires oversight with developing approach for more complex marketing functions which include higher thresholds of spend levels.
• Participates in collaboration with business development, customers, product management, sales and other business partners in support of client-customized, content-rich marketing collateral, such as proposals, corporate communication, and other marketing related information for marketing functions more routine in nature. Will make recommendations regarding marketing process. Supports the marketing approach within strategy and budget.
• Supports the development of strategic marketing plans for existing lines and participates in the interpretation of plans into “big ideas” to extend the company’s brand vision.
• Supports the strategic direction, growth, and vision of assigned strategic growth objectives for the segment and manages the execution of programs. Has minimal client contact.
• Supports the development of multiple pieces of promotional and advertising materials, such as press releases, social and digital media published on-line via web sites, twitter, etc.
• Based on assigned strategic growth initiatives, builds and maintains existing relationships with internal contacts, external communications consultants and/or agencies. Participates in meetings with internal and/or external clients to understand their ongoing strategies and how relationships can be strengthened within the client’s organization.
• Supports the development of product promotion and launch strategies.
• Beginning to act as a marketing advocate, communications consultant, and/or liaison for business support units and/or operational units within the organization. Supports communications with leaders in those units on specific communications issues and strategic growth initiatives and coordinates appropriate marketing resources to achieve their functional goals.
• Recommends measurements for return on investment (ROI) for marketing projects within the specific goals of building and delivering campaigns, such as internal and external communications, product launches, new business units, acquisitions, and RFP/RFI proposals within planned scope, schedule, cost and quality, and trade shows/events. Tracks costs against measurements.
  
  

What Are We Looking For in This Role?

Minimum Qualifications

• Bachelor's Degree
• Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
• Typically Minimum 6 Years Relevant Exp
  
  

Preferred Qualifications

• Prefer marketing service or marketing agency experience. Prefer sales force and email automation experience. Prefer payments industry experience.
  
  

What Are Our Desired Skills and Capabilities?

• Skills / Knowledge - Having wide-ranging experience, uses professional concepts and company objectives to resolve moderately complex issues in creative and effective ways. Having ownership of a sub-function, account or matrix management responsibilities, applies knowledge to meet goals, maintain relationships, propose opportunities to expand the business, and lead matrix teams. Some barriers to entry exist at this level (e.g., dept./peer review).
• Job Complexity - Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise. Builds on/Maintains external relationships of assigned accounts.
• Supervision - Determines methods and procedures on new assignments and may coordinate activities of other personnel (Team Lead).
• Marketing production execution - Broad marketing services and/or print/production
• Communication skills - Including communication with internal or external audiences
  
  

Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.