What are the responsibilities and job description for the Marketing Assistant, Content Creator position at Heaton Eye Associates?
Job Description
Job Description
About the Practice :
The physicians of Heaton Eye Associates have been serving East Texas’ vision needs for over 40 years. We offer state-of-the-art technology with special services ranging from primary eye care to world-class laser surgery. Our physicians were the first to offer LASIK laser vision correction in East Texas and have performed tens of thousands of procedures since its inception. Heaton Eye offers a wide range of premium lenses including Symfony Extended Depth of Focus lenses, PanOptix® lenses, and Vivity® lenses to offer freedom from glasses and contacts after cataract surgery. Our surgeons were the first in East Texas to offer the RxSight Light Adjustable Lens, the only lens implant that allows patients to preview and adjust their vision after cataract surgery. We are the first and only practice in the area offering EVO ICL, another exciting option offering patients freedom from contacts and glasses. Additionally, we have the only fellowship-trained Pediatric Specialist as well as the only Oculoplastic Surgeon offering cosmetic, medical, and reconstructive surgery as well as state-of-the-art aesthetic services in the area. The extensive care and energy Heaton Eye Associates puts into maintaining our leadership position on information and technology in the rapidly evolving science of ophthalmology reflects our commitment to our patients.
About the Area :
Our East Texas locations in Tyler, Longview and Athens offer year-round activities the entire family can enjoy. In Longview, you can experience Texas' rich history and culture. Tyler is surrounded by 25 prime sporting lakes, offering wonderful opportunities for fishing and boating. In the spring, Tyler residents enjoy the colorful spring flowers. Athens, whose tagline is Hamburgers-Heritage-Texas, has the charm of a small, southern town while still retaining many qualities of a larger city and is home to the East Texas Arboretum and Botanical Society.
Job Summary :
The Marketing Assistant supports the creation of marketing content, including social media posts, graphic and digital design, promotional materials, and administrative tasks. This role involves managing and monitoring social media accounts, posting content, and engaging with followers to enhance brand presence. Additionally, the Marketing Assistant helps plan and execute marketing campaigns, newsletters, digital ads, events, and sales initiatives. Collaboration with other departments is essential to ensure cohesive and effective marketing efforts.
Certifications : None required
Experience :
Entry level with graphic design and web management experience preferred
Education :
High School diploma or equivalent
Primary Job Duties :
- Maintain HEA social media channels and coordinate website updates
- Update social media regularly with approved content
- Work with Lead Marketing Specialist, Business Development and other managers to curate photos, videos and other materials to post on social media
- Work with website management group to update website when appropriate with new information and current marketing programs
- Design marketing materials to be used in marketing and patient education including flyers, billboards, online ads, brochures and other materials for use both print and digital
- Along with Lead Marketing Specialist, brainstorm new campaigns and marketing initiatives
- Assist with Employee Relations events / initiatives
- Help to plan and implement periodic employee relations events including, but not limited to employee appreciation events, holiday parties, departmental appreciation days and general office celebrations
- Manage inventory of print materials for all clinic and ASC locations
- Attendance / Punctuality and Reliability
- Fulfillment of Core Values
- All other duties as assigned
Performance Standards / Responsibilities :
