What are the responsibilities and job description for the Brand Manager - Legacy Spirits position at Heaven Hill Brands?
This is an office / hybrid position with a base location in Louisville, KY.
What the Role Is
The Brand Manager is responsible for strategy development, brand planning and marketing program development, including advertising, point of sale, public relations, new product development and packaging, for several core brands in a distilled spirit category(ies). This position includes significant analysis of sales and industry data and is directly responsible for the brand marketing budget and tracking. In this role, the Brand Manager lead will report to a Portfolio Director, as part of a bigger marketing brand team.
How You Will Spend Your Time?
- Lead and manage strategy development and brand positioning for assigned brands, including assessment of target audience opportunities, pricing and new product development
- Lead annual planning for each of the assigned brands, including analysis of past year performance and developing volume and profit forecasts and marketing plans for year ahead
- Manage volume, profit and budget performance throughout the year, making plan adjustments as necessary
- Work with outside agencies and internal creative services team to develop the tools necessary for executing the brand plans. This includes advertising and public relations strategies and plans, development of advertising campaigns, media schedules, sponsorships, sweepstakes, web design, digital activation and point of sale.
- Work cross functionally with sales organization to develop pricing strategies, volume forecasts, trade spending budgets and to ensure successful implementation of programs
- Work cross functionally with production organization to coordinate forecasting trends, new product development, and special packaging and package changes.
- Initiate market research studies and analyze their findings
- Coordinate and / or participate in major promotional activities, sponsorships and trade shows
Who You Are...
Valued but not Required Skills and Experience :
Physical Requirements
While performing duties of job, employee is occasionally required to stand; walk; use hands and fingers to handle, or feel objects, and use of computer; reach with hands and arms. Employee must occasionally lift and / or move up to 10 pounds.
Benefits
Heaven Hill and its affiliates are committed to fostering a diverse workforce as an Equal Employment Opportunity company. We invite applications from candidates of all backgrounds, without regard to race, religion, color, sex, sexual orientation, natural origin, gender identity or expression, age, disability, veteran status or any other legally protected characteristic.
