What are the responsibilities and job description for the Regional Marketing Specialist position at Heidi Health?
Heidi is on a mission to half the time it takes to deliver world class care. We believe that in 2050 every clinician will practice with AI systems that free them from administrative burden and increase the quality and accessibility of care to patients across the world. Today, we have a suite of tools that modernize documentation. Tomorrow, we'll equip every healthcare org with AI assistants that undo the tediums of clinical & non clinical work.Our team is a potent mosaic of sage, accomplished leaders & brilliant polymaths hungry to prove it. We achieve in 6 months what it takes our competitors 4 years to do. We've recently raised from a US lead investor with an ambitious global go-to-market strategy starting with the US & UK. Be the regional marketer for our gritty, high-performing AMER sales team based in NY. Build a marketing plan which grows the Heidi brand in-region and delivers MQLs to the sales team.What you'll do : Organise Heidi virtual and face-to-face events so users and buyers can interact with Heidi directly, from dinners to demos to thought leadership talksOwn and deliver the conference sponsorship program end-to-end, from booking to organising to attendance to lead capture and follow upDevise and run campaigns to raise awareness of Heidi including geographic and specialty focussed thematicsWork with our local integration partners to grow their Heidi customer base, from launch to webinars to campaign contentCreate targeted marketing content to support sales team in their day-to-day, including brochures, decks, flyersOwn local pages for website including regional specific content such as compliance and thought leadershipDrive and deliver a strong customer story pipeline, both written and videoSupport sales teams in targeted enterprise account outreachImprove lead capture processes and stringent lead aging processes across the teamRequired Skills : Generalist marketing experience supporting a dedicated regionExperience organising and participating in events and conferencesExposure to marketing and sales tech including email platforms, CRM, designImaginative on campaign tactics and execution to help Heidi cut throughStrong content creation skills, good instinct for design and great writing prowessHighly detail orientated with excellent follow throughLoves working in the office with a passionate, competitive sales teamOther things to knowWe're in-person only, based out of our new NY or London office.Experience in healthcare / specific vertical is great, but not requiredDegrees not required / needed.Attitude is more important than experience so if you are a hungry, competitive and highly motivated operator who has a knack for problem solving and building relationships we want to hear from you.
