What are the responsibilities and job description for the Senior Marketing & Communications Manager position at Heimdall Power?
Who We Are:
Heimdall Power is at the forefront of transforming the energy sector with cutting-edge technology for smarter, greener power grids. Our innovative technology harnesses real-time data to optimize the performance of electrical grids, reducing carbon footprints and ensuring reliable power delivery in an increasingly sustainable world. As we scale our operations in the U.S., we are now seeking a passionate and strategic Senior Marketing & Communications Manager in Charlotte, NC, to lead our marketing initiatives in North America.
What You'll Do:
As a key member of our commercial team, you will develop and execute comprehensive marketing strategies, together with the rest of our marketing team, that align with Heimdall Power’s business goals. You will collaborate closely with sales to boost brand awareness, generate demand, and drive revenue growth while managing our overall public image through strategic communication initiatives.
Key Responsibilities:
- Develop and implement North American B2B marketing strategies focused on lead generation, thought leadership, and customer retention.
- Create go-to-market strategies for our SaaS and hardware products, positioning Heimdall Power as a top choice in the utility sector.
- Plan and coordinate trade shows, industry events, and unique marketing initiatives.
- Collaborate with sales teams to produce tools and content that accelerate the buyer’s journey and drive product adoption.
- Manage customer advocacy and retention programs to strengthen relationships and foster account expansion.
- Enhance brand awareness through strategic partnerships and high-impact online content, including press releases and thought leadership articles.
- Craft engaging blog posts, social media content, whitepapers, and other materials for Heimdall’s executive team.
- Collaborate with leadership to develop key messaging and talking points for executive presentations and media interviews.
- Leverage analytics to create a robust marketing scorecard that measures the impact and effectiveness of all marketing efforts.
We Believe That You:
- Have 5 years of experience in marketing, with strong B2B expertise and a deep understanding of the sales cycle and customer journey.
- Are proficient in CRM and marketing tools (e.g., HubSpot, Miro etc.) and skilled in data analysis.
- Have strong graphic design skills using tools like Canva, Figma, and Adobe programs.
- Possess exceptional communication skills, with the ability to create compelling messaging and content.
- Are results-driven, self-motivated, and passionate about the energy technology sector and renewable energy transition.
- Bring strong relationship-building skills.
- Come with an aura of credibility and integrity in professional interactions.
- Have a global mindset, with experience working across different cultures and time zones.
Why Heimdall Power?
By joining Heimdall Power, you will be part of a fast-paced organization delivering state-of-the-art, high impact technical solutions. In this way, we enable the addition of more renewable energy and other power generation to the grid, aiding utilities to meet the increased energy demand from AI data centers and the electrification of society.