What are the responsibilities and job description for the On Premise Prestige Representative East Coast position at Heineken International B.V.?
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Immediate Superior: On Premise Premium Sales Lead
Location: East Coast Region (New Germany, KZN)
Function: Sales
Type of Contract: Permanent
Reference Number: 134106
Closing Date: 10/04/2025
1. Purpose of the job
The role of a Prestige Sales Representative primarily focuses on promoting and selling focused channel portfolio in designated base of customers. The role will include negotiation and management of key relationships in outlets as well as ensuring Heineken Quality standards are delivered across all aspects of the role not limited to – Advocacy, PICOS and Experiential activation. Given the nature of premium outlets, working hours will be structured in alignment with their operating hours to ensure seamless service and engagement.
2. Key Responsibilities
- Responsible for delivering sales, activation targets for designated region.
- Building strong, mutually beneficial relationships with On Trade Customers for the designated region.
- Monitoring and reporting competition in the market.
- Ensuring optimum distribution and visibility of our brands.
- Execute trade initiatives ensuring that all volume and activation targets are achieved
- Negotiate, implement, and manage pouring and activity rights for strategic on trade customers.
- Implementations of integrated activity plans for designated region.
- Identify opportunities to maximise portfolio growth.
- Accountability for building Heineken Beverages portfolio brand equity by leading and motivating 3rd Party Distributor’s team and optimizing best execution of local marketing mix in line with the brands strategies.
- Having a hands-on approach in the designated region and support your manager in in your region on operational marketing and commercial activity.
- Supporting your manager with relevant marketing and sales analysis inputs.
- Providing feedback on the market growth and potential.
- Assist building budget preparations and revisions as requested by Manager
- Market / Competitor research & analysis.
- Monthly Sales out report and analysis
- Monthly Marketing reporting (best practice, ROI, Activity Implementation).
3. Job Requirements
- Degree graduate, preferably in business or commerce
- Minimum 4-5 years’ experience with a proven track record in sales
- FMCG experience essential , Must have previous Modern On Premise Experience
- Knowledge of local market
- Proficiency in MS Office
- Strong attention to detail and ability to manage tasks.
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.
