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Manager, Revenue Growth Management - Pricing Strategy - White Plains, NY

HEINEKEN USA
White Plains, NY Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/12/2025

About Us

HEINEKEN USA Inc., the nation's leading high-end beer importer, is a subsidiary of HEINEKEN International N.V., the world's most international brewer. Key brands imported into the U.S. are Heineken® - the world's most international beer brand, Heineken® 0.0 - an alcohol-free beer innovation, Heineken® Silver - a new lower-carb, lower-cal beer, the Dos Equis Franchise, and the Tecate Franchise. HEINEKEN USA also imports Amstel Light, Red Stripe, Strongbow Hard Apple Ciders, Bohemia and more. For news and updates, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com

Who We Are

At HEINEKEN USA, we're a team with a passion to bring our iconic brands to the next level. The work is challenging, we learn from our experiences (even our mistakes), and we love what we do. You'll be empowered to think differently, try new things, and GO PLACES.

About the Role :

The Revenue Margin Growth Manager will play a critical role in shaping the pricing strategies for our brands. This role will focus on optimizing revenue and profitability by evaluating regional brand strength variances, identifying white space opportunities, contextualizing consumption data, and effectively building stories that demonstrate benefit of strategy change to the region, enterprise, the customer, and the consumer. The role requires a blend of analytical rigor, strategic thinking, and cross-functional collaboration to develop and implement effective pricing strategies.

Key Responsibilities :

  • Develop and implement pricing strategies applying core Revenue Management principles.
  • Brand Portfolio Pricing : Define brand roles based on relative share, brand power, and growth potential by region, identify pack roles based on demand spaces & consumption occasion by channel.
  • Pack & Price Architecture : Identify key drivers and drags on brand performance via shopper metric evaluation, evaluate key price corridors within the category & white space opportunity, evaluate adherence to price incentive curves within brands.
  • Mix Management : Establish SKU scoring based on alignment to brand strategy, coverage of key price corridors, size of pack format & size, and profitability.
  • Promotional Management : Planning, execution, and evaluation of promotional strategy in alignment with organizational goal (penetration increase, frequency of purchase increase, key period demand capture) at the most effective cost.
  • Analyze traditional POS datasets from sources such as Nielsen and IRI, panel data, modeled elasticity data, internal datasets, and unconventional data sources to derive actionable insights that inform strategic decision-making.
  • Collaborate with cross-functional teams , including marketing, sales, and finance, to ensure alignment and achieve business objectives.
  • Translate complex data into clear, concise insights and communicate strategic rationale effectively to various stakeholders, including senior leadership.
  • Identify long-term strategic pack-price points to optimize revenue, volume, and profit delivery across different channels and geographies.
  • Embed Revenue Margin growth mindset & evangelize best practices across the organization, influencing key stakeholders to focus on fact-based decision making.

Basic Qualifications / Requirements :

  • Undergraduate in Business, Finance, Economics, Mathematics, Statistics required.
  • Functional expertise : 5 years of related commercial, revenue management (traditional CPG Brand revenue management or revenue management within the three-tier system), finance experience with demonstration of analytic and information driven decision making.
  • Experience with syndicated data sources (e.g., Nielsen, IRI), panel data, and modeled elasticity data.
  • Strong understanding of fundamental pricing topics, including price elasticity analysis, historical and forecasted promotional performance evaluation, internal & external price positioning analyses.
  • Direct or indirect experience in data modelling with strong understanding of methodologies, strengths, and shortcomings.
  • Strong problem-solving abilities, a proactive approach to identifying opportunities and challenges, ability to produce deliverables in face of multiple or incomplete data sources, and ability to balance micro level insights with macro level implications
  • Proven storytelling ability and experience translating complex outputs into actionable insights and strategic recommendations.
  • Experience in change management, organizational process building, and navigation of ambiguity.
  • Compensation & Benefits :

  • Base Salary Range : $93,00 - $120,000 Annual Bonus
  • Benefits - Medical / Dental / Vision Matching 401k Plan
  • Vacation - 20 Days Paid Vacation & Unlimited Wellness Days
  • 200 Monthly Beverage Allowance
  • HEINEKEN USA is an equal opportunity employer. Embracing and celebrating diversity is core to HEINEKEN's purpose of "brewing the joy of true togetherness to inspire a better world". We believe that people as diverse as our brews - including and not limited to gender, ethnicity, age, sexual orientation, religious belief, nationality, social background, disability and thinking style - enrich our lives and strengthen our business. We welcome and consider applications from all qualified candidates as we champion a culture of belonging that provides fair and equal opportunities for all.

    This position is not available for visa sponsorship.

    Salary : $9,300 - $120,000

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