Market Development Manager - Industrial Automation

Job Summary: Under the direction of the Vice President - Marketing, the Market Development Manager - Industrial Automation is responsible for subject matter expertise in industrial automation and using that to develop the marketing strategy, opportunity development and programs to grow the company's market share in the industrial automation market. The position works independently and collaborates with multiple departments including Sales, Marketing, Engineering and Operations. Essential Functions: Partner across the organization to develop the strategy and marketing plan for Industrial Automation that is aligned to the company's vision and strategic imperatives, build strong and sustainable competitive advantage, and achieve target revenue results. Initiate and drive solutions through extensive knowledge of industry and customer needs, market trends and segmentation, partner and channel go to market strategy and external environmental trends. Establish and maintain relationships across the business. Partner with key commercial stakeholders to determine customer needs and lead the development of marketing deliverables required to expand the company's market position. Clearly convey customer and market needs and trends to innovation team that leads to new product idea generation and development. Works closely with Product Management teams and Innovation Manager to ensure new products exceed customer expectations. Constantly monitor target market, identify new business opportunities, and propose and drive action plans to optimize HellermannTyton market penetration. Key contributor to new product launches and marketing deliverables and deployment to the internal and external sales teams, channel, and key influencers in the market.  Work closely with the marketing communications team to ensure deliverables further the company's brand equity and are created for maximum impact and results. Develop market-based positioning statements and lead content development with Marketing Communications team to produce marketing deliverables to further positioning and marketing plans. Participate in industry related committees as applicable. Interpret code and industry changes and ensure HellermannTyton has the right specifications and products to enable new business. Monitor and evaluate competitive landscape in North America. Develop plans and products to further differentiate HellermannTyton in the market. Help develop and implement training programs, as required, for internal and external audiences. Qualifications: Bachelor's degree from a 4 year accredited college or university. 5 years experience preferred in an industrial automation environment operating in a senior product management or market development role with a manufacturer. Excellent verbal and written skills.  Proven ability to communicate value to different customer influencers - from the specifier to executive management Highly proficient with Microsoft Office and Microsoft Outlook. Ability to travel up to 50% of the time. Must have a valid driver's license, with an acceptable driving record, along with adequate insurance   #Hybrid #LI-MS1