Editorial Manager - Next Gen

Hello Sunshine is on a mission to change the narrative for women. Founded by Reese Witherspoon, Hello Sunshine is a media company that puts women at the center of every story. We tell stories we love–from big to small, funny to complex–all shining a light on where women are now and helping them chart a new path forward.

Hello Sunshine is seeking a highly skilled Editorial Manager to lead editorial strategy for a vibrant, engaging space that celebrates creativity, identity, and empowerment for teenage girls. In this role, you will translate the brand’s editorial voice into written, video and social content. You will implement a content strategy to effectively reach our target audience of teenage girls who want to see themselves reflected in the stories we tell.

As Editorial Manager, you're a strong writer, producer and visual storyteller. You are both an operator and a creator skilled at shaping series, individual stories and social posts. You are excited about leveraging social analytics to inform editorial decisions, and have a track record of innovative storytelling for a D2C brand or media outlet. You are highly collaborative and are excited to join and partner with a small team of producers and social media managers to ensure each piece of editorial  content is engaging, relevant, and aligned with our brand’s mission. 

Please include links to your content or portfolio in your application.

This role is based out of NYC but open to LA as well.

Why Join Us?

• Be part of a brand-new editorial project with the backing of Hello Sunshine’s storytelling expertise.
• Create a meaningful, positive impact on the next generation of women.
• Work with a passionate team dedicated to celebrating diverse voices and experiences.

Responsibilities

• Develop and execute an editorial strategy that reflects the voice, values, and mission of the new brand.
• Oversee daily editorial planning—assign, edit, and publish articles, social copy, and multimedia content.
• Manage a small team of writers, freelancers, and content creators, ensuring high editorial quality and diversity of voices.
• Stay on top of trends in teen culture, social media, entertainment, and lifestyle to keep content fresh and relevant.
• Work closely with the social, video, and design teams to create engaging, interactive content optimized for TikTok, Instagram, YouTube, and other platforms.
• Develop a strong editorial calendar that aligns with cultural moments, pop culture, and important issues for teen girls.
• Establish and maintain an authentic and inclusive brand voice, ensuring content is both aspirational and relatable.
• Collaborate with partnerships and marketing teams on branded content opportunities, ensuring any sponsored editorial aligns with our values.
• Use data and analytics to track performance, refine content strategy, and grow audience engagement.

• 3-5 years of experience in digital media, editorial, or content strategy, with a strong background in writing and editing.
• Deep understanding of teen girl culture, digital trends, and social platforms (TikTok, Instagram, YouTube).
• Strong editorial judgment with experience in creating content that balances entertainment and empowerment.
• Experience managing writers, contributors, and creative teams.
• Ability to translate audience insights and analytics into editorial strategy.
• Passion for Hello Sunshine’s mission and a deep commitment to authentic, inclusive storytelling.
• A mix of big-picture thinking and hands-on execution—you’re as comfortable brainstorming high-level content pillars as you are editing copy.
• Experience working with branded content or editorial partnerships is a plus.

This position offers an estimated base salary range of $70,000 - $80,000

Benefits include:

• Comprehensive Health Care Plan (Medical, Dental & Vision)

• Retirement Plan options (401k, IRA)

• Life Insurance (Basic, Voluntary & AD&D)

• Generous Paid Time Off (Vacation, Sick & Public Holidays)

• Family Leave for Maternity and Paternity needs

• Short-Term and Long-Term Disability Coverage

At Hello Sunshine, we want team members with diverse and distinctive voices, dedicated to the mission of changing the narrative for women. Hello Sunshine is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.

Salary : $70,000 - $80,000