What are the responsibilities and job description for the Senior Product Manager II, AdTech (Decisions Alliance) position at HelloFresh?
About the Role
The Decisions Alliance's goal is to enable HelloFresh to build a rapid feedback loop around understanding our customers, finding the best way to communicate with them and utilizing AI / ML capabilities.
We are hiring a Senior Product Manager to join HelloFresh's Global AI team, with a focus on advertising technology. Our mission is to optimize our marketing spend by tailoring our campaigns to the individual preferences and behaviors of our prospects. You'll be part of a team of engineers and data scientists who work together to build innovative data products in an agile, collaborative environment.
What You'll Do
Develop and implement vision and strategy for global ad tech products
Collaborate with marketing teams to establish and drive an experimentation and automation roadmap, working towards fully automated ad steering with ML / AI
Work closely with advertising partners such as Google and Meta to ensure reliable set up of experiments and campaign tracking
Provide effective written and verbal updates on the product roadmap and key projects to senior leadership and stakeholders
Document and communicate new product hypotheses, with accompanying concepts, prototypes, and use cases
Define clear OKRs and KPIs with your team and track progress against them regularly
Stay informed about industry trends that help us evaluate the company's needs in marketing and data technologies
What You'll Bring
Extensive hands-on product management experience related to advertising technology in teams with engineers and data scientists
Proven track record shipping end-to-end data and machine learning products
Ability to effectively collaborate with peers in science, engineering, and marketing to discover and deliver valuable solutions
Understanding of the programmatic advertising space, ideally with experience working with Google and / or Meta advertising platforms
A fail-fast-and-learn mentality and experience in building POCs and MVPs, linked to generating business value
What We Offer
US Benefits)
Competitive Salary & 401k company match that vests immediately upon participation
Generous parental leave of 16 weeks & PTO policy
0 monthly premium and other flexible health plans effective first day of employment
75% discount on your subscription to HelloFresh (as well as other product initiatives)
Snacks, cold brew on tap & monthly catered lunches
Company-sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company
German Benefits)
Immerse yourself in a diverse global community of 90 nationalities.
Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box subscription.
Be supported through a German language learning budget, and access to the HelloFresh Academy.
Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24 / 7 onsite gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
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