What are the responsibilities and job description for the Global Marketing Web Experience Specialist position at HelloKindred?
Who is HelloKindred?
HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.
Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers – connecting ambitious talent to flexible opportunities with trusted brands.
Job Description
Anticipated Contract End Date/Length: 3 months with potential to extend
Work set up: Remote — open to candidates based in the ET time zone (CA/US) or in London, UK
Our client, a leading organization in the global professional services industry, is seeking a Global Marketing Web Experience Specialist to join the Digital Marketing and Sales Experience team within the Global Marketing Organization (GMO). This role is responsible for developing, managing, and maintaining digital campaigns and content across the global website, with a strong focus on delivering a best-in-class digital user experience.
What you will do:
- Work closely with global thought leadership, campaigns, and technology teams – as well as network stakeholders and vendors – to advance how our brand comes to life.
- Develop, execute and analyze digital experiences and marketing programs that will resonate with and drive desired behavior from targeted external audiences.
- Evaluate, analyze and interpret how content is performing, and then apply learnings that inform best practices and digital marketing strategy.
- Work cross-functionally with product, Global IT, and strategy teams to develop and iterate scalable improvements to digital and content experiences.
- Manage multiple projects to deliver high-quality campaigns and content following a standardized approach and scalable processes.
Qualifications
- 5 years’ experience in a digital marketing, content marketing or a similar marketing role.
- Project management skills, ideally in a digital role, to execute multiple complex projects and programs simultaneously.
- Knowledge of digital and/or content marketing trends/leading practices with an ability to apply new thinking and innovation to digital marketing programs.
- Experience using a content management system (CMS) to create and update maintain digital content experiences.
- Able to use website analytics tools such as Adobe Analytics to analyze digital campaign performance data and provide insights and make recommendations on optimization.
- Able to liaise with leadership, stakeholders and cross-functional teams to communicate opportunities, needs, risks and POVs.
- Experience working within a marketing function in a large, global, and heavily matrixed business environment. Professional services industry experience highly preferred.
- Hands-on experience delivering content using Adobe Experience Manager (AEM).
- Strong user experience (UX) and/or customer experience (CX) understanding and skills.
- Knowledge of search engine optimization (SEO) best practices.
- Experience working with global teams/stakeholders and attending meetings in different time zones.
Additional Information
Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.
We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.
HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.
