What are the responsibilities and job description for the HELM Crop Solutions is hiring: Marketing Specialist in Tampa position at HELM Crop Solutions?
Job Summary
We are seeking a dynamic and versatile Marketing Communications Specialist to join our team. The ideal candidate will be responsible for executing a variety of marketing activities to support our brand and drive business growth. This role requires a creative thinker with strong analytical skills and the ability to manage multiple projects simultaneously.
Key Responsibilities
Collateral Development : Create and manage marketing collateral, including brochures, flyers, and sales presentations.
Social Media Management : Create and schedule posts, engage with followers, and analyze performance metrics.
Content Creation : Develop and manage content for various marketing channels, including social media, email campaigns, and website.
SEO / SEM : Optimize website content for search engines and manage paid search campaigns.
Education : Develop and maintain learning modules for internal training and customer education.
Event Coordination : Assist in planning and executing marketing events, trade shows, and webinars.
Additional Responsibilities
Brand Management : Ensure consistency in brand messaging and visual identity across all marketing materials.
Collaboration : Work closely with sales, product development, and customer service teams to align marketing strategies with business goals.
Budget Management : Assist in managing the marketing budget and track expenditures.
Customer Feedback : Gather and analyze customer feedback to improve marketing strategies and campaigns.
Qualifications
Education : Bachelor’s degree in Marketing, Communications, Agriculture or a related field.
Experience : 2-4 years of experience in a marketing role
Skills :
Strong written and verbal communication skills.
Proficiency in marketing software and tools (e.g., HubSpot, Google Analytics, Canva, Adobe Creative Cloud).
HubSpot Certification is a plus.
Excellent organizational and project management skills.
Creative thinking and problem-solving abilities.
Ability to work independently and as part of a team.
Key Competencies
Adaptability : Ability to adapt to changing priorities and market conditions.
Self-starter : Ability to work independently and in a collaborative team.
Attention to Detail : High level of accuracy and attention to detail.
Analytical Skills : Strong analytical skills to interpret data and make data-driven decisions.
Customer Focus : Commitment to understanding and meeting customer needs.
Innovation : Ability to generate new ideas and approaches to marketing challenges.
Additional Competencies
Collaboration : Strong collaboration skills to work effectively with cross-functional teams.
Technological Proficiency : Familiarity with CRM software and other marketing tools.
Time Management : Excellent time management skills to handle multiple projects simultaneously.
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