Social Content Creator

Job Description

THE DEPARTMENT: The primary focus of Brand Marketing is to build brand value and reputation, attracting new customers to the brand and developing brand loyalists out of existing customers. Brand Marketing is proactive in developing strategies which will appeal to new customers and at the same time, solidify the loyalty of existing customers. A major function of Brand Marketing is to develop the Helzberg brand identity and to project this into the retail marketplace in engaging ways using products and services as proof points to support the brand’s promise. At Helzberg, the marketing channels for which brand content is developed leans heavily digital, but also includes traditional marketing channels. POSITION SUMMARY: The Social Content Creator supports the Helzberg Brand, Creative & Communications organization. This role is directly responsible for the creation and deployment of organic social content, in close partnership with the Social Media Manager/Coordinator, to deliver quick-turn assets, as well as planned campaigns that align with the brand’s social strategy for Helzberg social handles including but not limited to TikTok, Instagram, Facebook, X, Pinterest, YouTube and LinkedIn. PRINCIPAL ACCOUNTABILITIES:

• This role develops approved creative ideas for organic social end-to-end, partnering with Brand, Creative, Merchandise and other teams within the organization to actualize content, developed and posted in a timely manner.
• The Social Content Creator collaborates closely with the Social Media Manager/Coordinator to workshop ideas and quickly direct, shoot, edit and post assets, whether it be same day turn around or longer lead times for monthly content calendars.
• Influences and plays a key role in the overall organic social strategy. Provides recommendations on creative asset requirements, adaptations, and usage. Identifies additional content creation needs for relevancy.
• Presents proposed content creation ideas alongside Social Media Manager/Coordinator.
• Produces content that speaks the language of the intended audience, while being rooted in the visual identity & tone of voice of our brand
• Trend Analysis & Application: you’re up to date on what’s happening in social and culture but are more importantly able to translate social trends into social that is relevant to our community while ensuring they ladder into our brand narrative. Stays up to date on TikTok (and other platform) trends, sounds and viral formats, adapting them to fit for the Helzberg brand
• Enthusiastic over Helzberg jewelry, jewelry style and education to ensure that Helzberg remains a well-informed, expert voice in the space.
• Turns topical ideas into ideas for Helzberg in order to be part of the cultural lexicon. Produces effective videos, gifs, reels, still imagery, graphics and other relevant social assets incorporating social-first best practices that encourage shareability. Balances creativity with performance optimization, always with a Brand lens.
• Abides by legal policies regarding social media including intellectual property and music. QUALIFICATIONS:
• Bachelor’s Degree
• 2-4 years of experience in content creation and developing a brand’s social media presence; retail background preferred.
• Proven track record of creating engaging and high-performing social content (especially TikTok/Instagram) - portfolio or social channel handle(s) required.
• TikTok-Savvy: Understand TikTok’s algorithm, trends, and audience behavior, and know how to create scroll-stopping videos.
• Creative Storyteller: Excel at turning ideas into compelling narratives that connect with viewers and drive engagement
• Hands-On: Have the technical skills to shoot, edit, and produce high-quality videos using tools like the social platform’s native editing features, CapCut, or similar software.
• Creative but also passionate about refining assigned work through the lens of performance and establishing best practices (create more of what works, less of what doesn’t).
• Exceptional attention to detail and strong organizational skills, with the ability to manage multiple projects and meet deadlines.
• Being team player is a must. This role will be a key partner to several cross-functional teams.
• Ability to communicate well and receive feedback from internal stakeholders is essential.
• Hybrid schedule with predictable onsite attendance required three or more days per week to perform essential functions involving interactive behaviors with co-workers and managers, operation or manipulation of equipment and/or materials located only on site, and direct interaction with internal and/or external customers. COMPETENCIES: Creative Thinking, Storytelling, Problem Solving, Information Seeking, Integrity, Relationship Building, Teamwork and Cooperation Auto req ID 6313BR Location SSC-Store Support Center City and State North Kansas City, MO