VP - Head of Marketing - SaaS

My client is a rapidly expanding, PE backed global SaaS firm who have gone from strength to strength and are now looking to bring in a key leadership hire, a VP, Head of Marketing.

The role will report directly into C-suite.

As the VP - Head of Marketing, you will focus on, and be responsible for, the following:

Strategic Leadership

• Develop and implement a comprehensive marketing strategy that aligns with the company’s vision, goals, and product roadmap.
• Drive the global marketing agenda, ensuring cohesion across corporate, product, and go-to-market (GTM) initiatives.
• Collaborate with the Chief Product Officer (CPO), leadership team, and cross-functional departments to achieve impactful results.

Corporate Marketing and Branding

• Oversee the company’s corporate brand to ensure consistency, differentiation, and market impact.
• Lead initiatives such as website strategy, public relations, and digital marketing campaigns to strengthen brand presence.

Product Marketing

• Own the end-to-end product marketing strategy, ensuring clear messaging, positioning, and value propositions across all product stages.
• Collaborate with product management and sales teams to create impactful collateral, case studies, and competitive analyses to drive adoption and sales.

Events and Trade Shows

• Plan and execute high-visibility events, trade shows, and industry conferences to enhance the firms' presence and generate leads.
• Ensure event strategies are closely aligned with broader marketing and GTM objectives.

Go-to-Market (GTM) Activities

• Lead GTM strategies for product launches, partnering with product, sales, and customer success teams for successful rollouts.
• Monitor and optimize GTM effectiveness using data to continuously refine and improve outcomes.

Team Leadership and Development

• Build and lead a high-performing, centralized marketing team based in Plano with a global impact.
• Mentor team members, fostering a culture of innovation, collaboration, and excellence.

Performance Measurement

• Establish key performance indicators (KPIs) and metrics to track the effectiveness of marketing initiatives.
• Present results and insights to the leadership team, leveraging data to refine strategies and respond to market feedback.

On offer is a strong salary and overall package, equity, significant career advancement opportunities and huge amounts of growth for the firm that you will play a key role in!

The role is 4 days in office and 1 day working from home in Plano, TX.