Trade Marketing Manager, North America

Your mission

As the Trade Marketing Manager, North America, you will play a pivotal role in shaping / defining and executing omnichannel trade marketing strategies.

Reporting directly to the Global Marketing Team, you will work cross-functionally with NA team, and with Sales and Customer Care Teams. Your key stakeholders will be Hemro’s Group Distributors and Partners with whom you’ll define, align and implement trade marketing activations to drive brand visibility, commercial growth, and engagement across multiple channels.

This is a new role within a brand-new department, perfect for someone who thrives in building strategies, systems, and relationships from the ground up.

Trade Marketing Strategy & Execution:

• Develop and execute omnichannel trade marketing strategies, covering:
• Retail and distributor activation: Create programs to enhance in-store visibility & partner engagement.
• Digital trade marketing: Support B2B e-commerce initiatives, digital content strategies for partners, and data-driven marketing activities.
• Channel-specific programs: Design marketing plans for key accounts, independent coffee shops, and specialty channels.
• Build Insights: Analyze market trends, customer insights, competitive landscapes to inform the strategy.
• Focus on growth: Identify growth opportunities within existing channels and potential new ones.

• Build strong, trust-based relationships with key partners, ensuring Hemro is seen as a value-added resource.
• Collaborate closely with distributors and key partners to co-create impactful marketing initiatives.
• Serve as a strategic advisor to partners, providing data-driven insights and recommendations.

• Align closely with Sales teams to ensure marketing strategies translate into commercial success.
• Develop sales tools, promotional materials, and training programs to enable winning with the end customers.
• Synced sales-marketing efforts: Leverage your sales background (if applicable) to bridge the gap between marketing strategies and sales execution.

• Plan, organize, and execute live events, trade shows, and partner activations.
• Manage end-to-end event logistics, including booth design, messaging, and post-event analysis.
• Ensure events deliver strong ROI through lead generation, brand exposure, and partner engagement.

• Conduct diagnostic assessments of marketing performance to identify gaps and growth opportunities.
• Use KPIs and performance metrics to evaluate the effectiveness of trade marketing programs.
• Implement feedback loops to refine and improve strategies continuously.

Your profile

Must-Haves:

• 7 - 10 years of experience in trade marketing, preferably in an omnichannel environment.
• Formal marketing education (bachelor’s or master’s degree).
• Strong grasp of the 4Ps of marketing and their application in trade marketing.
• Experience with digital marketing concepts; understanding how the digital channels support trade marketing goals.
• Proven track record in live event planning and execution (trade shows, partner events, etc.).
• Strong analytical skills: ability to diagnose market dynamics and build data-driven strategies.
• Excellent relationship-building and stakeholder management skills.
• Comfortable working in an entrepreneurial environment, building processes from scratch.

• Sales background or commercial experience to better align marketing with sales objectives.
• Experience in the coffee industry or related sectors.
• Familiarity with CRM tools, marketing automation, and data analytics platforms.

• Strategic thinker with a hands-on approach to execution.
• People-oriented and confident in building trust with internal and external stakeholders.
• Curious, pragmatic, and adaptable, thriving in fast-changing environments.
• Enjoys the challenge of creating new systems, processes, and strategies from the ground up.

About us

Creating Quality Coffee Moments

Hemro Group is a global group of innovators creating the world’s most advanced coffee grinding technology across our four world-renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.

As the leading coffee grinder, burr manufacturer, and technology solutions company, we are committed to excellence—from the factory floor to our sustainability efforts and beyond—so everyone can enjoy a quality coffee moment. Unified under the Hemro Group, our brands offer a full suite of trusted coffee grinder solutions for coffee shops, roasters, retailers, and home baristas.

Hemro Group grinders are designed in our innovation & technology facilities in our Zürich headquarters and produced in our three production facilities in Germany, Italy, and China. Our distribution partners sell our products in 100 countries. Our global accessibility makes Hemro a reliable partner around the world.

Boasting more than 320 team members, our diverse group of innovators, engineers, coffee professionals, and creatives is a collaborative worldwide effort to develop a brighter tomorrow for coffee. Championed by our company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinder technology. As a result, innovations such as Mahlkönig’s “Grind-by-Weight” technology are possible and move the industry forward toward a sustainable, lasting future for coffee.