What are the responsibilities and job description for the Content Marketing Director position at Henderson Companies?
We are seeking a Content Marketing Director to join our team in Lenexa, KS!
A member of the corporate marketing leadership team, the content marketing director oversees development of all promotional content for Henderson’s full complement of services and solutions. These responsibilities include conducting company-wide content audits, producing content development plans in coordination with creative services, and managing the conceptual development of content, drafting, editing, and publishing. The Content Marketing Director serves as the firm’s thought leadership advocate, collaborating with sector marketing teams to plan and prioritize content production throughout the year to maximize promotional value through owned, earned, and paid channels. They develop Henderson’s roster of subject matter experts and partner with them to consistently produce insightful and engaging content that highlights key projects, technologies, and talent for the firm.
Minimum Qualifications for the Role are:
Minimum of 10 years of progressive professional communications experience.
Proven expertise as a writer and editor, with the ability to adapt messaging for diverse audiences and situations.
Skilled in managing comprehensive marketing plans and strategies, including budgets, vendor management, video production, social media management, digital marketing, and analytics/reporting.
Proficiency in digital publishing platforms such as WordPress, Mailchimp, and Sprout Social.
High proficiency in Microsoft Office Suite (Word, PowerPoint, and Excel).
Effective presentation skills, including experience driving organizational change initiatives.
Preferred Qualifications:
Bachelor’s degree in marketing, communications, journalism, or business administration preferred. Years of relevant experience may be considered in lieu of degree.
Experience with copywriting and managing editorial calendars.
Experience within related industries such as engineering, construction, architecture, or other professional services.
Marketing agency experience.
Familiarity with sectors such as venue, sports, healthcare, retail, corporate, and grocery is preferred.
Familiarity with Adobe Creative Suite Software (InDesign, Photoshop, Illustrator) preferred.
Skills and Duties you will be Responsible for while in this role:
External and Internal Communications plus Graphics:
Conducts an annual company-wide external communications audit and updates strategy as necessary. Analyzes and evaluates the effectiveness of current communications channels and platforms.
Collaborates with sector and corporate marketing teams on marketing plans and production schedules.
Drives content strategy and manages the production of all content related to the company’s services and solutions.
Coordinates with Corporate Marketing Director to manage outside agency partners including PR firms, website partners, and video production teams.
Collaborates with human resources and content strategists to produce internal communications plan and calendar on an annual basis.
Provides oversight and direction to content strategists on content development and publishing plan for internal communications pieces and channels.
Leadership, Inclusion, and Continuous Learning:
Breaks down communication barriers and drives a timely exchange of critical information.
Unites diverse ideas to achieve best results.
Leads with humility and tenacity, sharing lessons learned to help others build resiliency.
Trains/mentors technical staff and senior level executives in preparation for tradeshow presentations, media interviews, and/or press tours.
Serves as thought leader within the company on trends and best practices to utilize content production and publishing to influence and drive preference among target audiences.
Acts with a sophisticated level of empathy and emotional maturity to build community, strong networks, and high-performing teams.
Values the advantages of diversity, fostering a culture of partnerships that leverages a diverse workforce and connects people through work to create success.
Interfaces with industry leaders to maintain accurate pulse of relevant market/s and advance company goals.
Builds an environment that rewards learning, initiative, and innovative ways of doing things.
