What are the responsibilities and job description for the Senior Marketing Manager - Digital & Media position at Henkel AG & Co. KGaA?
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.
Dare to make an impact?
YOUR ROLE
- The Sr. Marketing Manager will be a key member of our Consumer Engagement team, responsible for integrating consumer and shopper insights into actionable insights, guiding the development of full funnel marketing tactics in partnership with other stakeholders and development of our ecommerce business.
- Media Activation (Direct Report : Marketing Manager – Digital Marketing and Analytics).
- Guide the Marketing Manager on strategy development for Retail and National Media, facilitate and advocate for evolution of media processes, tracking and tools.
- Support success of retail media activities by leading alignment with customer account team and customers on recommended media investment, proactively challenging performance and pushing for strategy optimization.
- Ecommerce Management.
- Work in tandem with the ecommerce Key Account managers to develop overall growth goals and consumer-centric ecommerce strategies, including collaboration on ecommerce product recommendations, 1P / 3P strategy development and seller enforcement strategies.
- Remain current on industry news, technologies, trends and opportunities, piloting and implementing new technologies for eCommerce.
- Support account line reviews, QBRs, and Joint Business Planning sessions.
- Consumer Insights (Direct Report : Consumer Insights Manager).
- Lead integration of consumer and shopper insights into marketing strategy across brand activation, channel marketing, and innovation.
- Consumer Journey : Annual mapping of the consumer journey with prioritized touchpoints to feed into brand activation planning.
- Shopper : Distill shopper insights into actionable insights for marketing working closely with CATMAN.
- Team Innovation : Lead incorporation of consumer insights to fuel innovation pipeline, product development and product evolution.
- Technology and Tools : Oversee the marketing tech stack, working with the platform owners to develop recommendations and evolution of tools in our portfolio annually.
- Lead investigation (with a team) into AI opportunities across Marketing functions, creating a recommendation for evaluation / integration.
- Drive end user understanding, touchpoint optimization, infusion of insights, and digital innovation to drive organizational results.
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