What are the responsibilities and job description for the Shopper Marketing and National Promotions Assistant Manager position at Henkel AG & Co. KGaA?
At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories : Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
Dare to make an impact?
YOUR ROLE
- Support Shopper Marketing Campaigns : Planning, execution, and tracking of shopper marketing programs designed to drive consumer engagement and product conversion across national retail accounts including Costco, BJ’s, Publix, Albertson’s and Ahold.
- Promotions Management : Execute offer-based, conversion-driving activation that align with strategic brand goals.
- Legal Routing and Contract Execution : Collaborate with the legal team to ensure all promotional activities and marketing campaigns comply with legal requirements. Assist in the execution of contracts with external partners, ensuring timely approval and routing through the appropriate channels.
- Develop and Maintain Activity Calendars : Build and manage detailed promotional activity calendars to ensure seamless execution of campaigns across multiple channels. Track key milestones and ensure all deliverables are met within the specified timelines.
- Market Research and Insights : Monitor and evaluate industry trends, shopper behaviors, and competitor activity to generate insights that drive effective marketing strategies.
- Budget Management : Manage promotional budgets and financial reporting, ensuring campaigns are delivered within allocated resources while maximizing ROI.
- Performance Analysis : Evaluate the performance of campaigns and promotions, delivering actionable insights through data analysis and reporting to optimize future initiatives.
- Collaboration and Teamwork : Partner with internal stakeholders such as brand managers, sales teams, and creative teams to ensure alignment and smooth execution of promotional strategies.
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