Market & Customer Activation Manager - Power & Industrial Automation (d/f/m)

What You´ll Do

• Drive and execute market and customer activation strategies for Power & Industrial Automation segment globally
• Develop global messaging, create and activate content around market trends, technology solutions, product launches and sustainability
• Utilize established and innovative communication channels to engage with various customer audiences, incl. digital, social media, f2f events
• Lead account-based engagement efforts for selected global key accounts with central and commercial functions
• Collaborate closely with market strategy, commercial and application engineering teams globally
• Work with advertising agencies and other service providers to develop and implement communication campaigns
• Analyze the success of marketing activities based on KPIs such as increased engagement, sales, market share, or brand awareness
• Responsible for managing the marketing budget and ensuring that resources are effectively utilized
  
  

What makes you a good fit

• Master's degree in economics, business administration or similar, ideally with a focus on marketing or communications
• Minimum 5 years work experience in B2B marketing, especially content development, account-based engagement and digital marketing
• Knowledge of Power & Industrial Automation market and respective customer journeys
• Strong communication, creative and analytical capabilities
• Excellent English language skills
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid and work from anywhere policies
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Company Pension Plan 100% financed by Henkel
• MEGA Preventive Health Insurance
• CareFlex Supplementary Care Insurance
• Mobility offer: My Henkel Bike and Jobticket
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, generations and disabilities. If there are any specific accommodations or adjustments you require for the interview process or your on-site appointment, please inform us, and we'll do our best to accommodate your requests.