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Regional Market Strategy Manager - Specialty Tapes & Labels

Henkel
Madison, MI Full Time
POSTED ON 2/14/2025
AVAILABLE BEFORE 5/12/2025

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47,000 pioneers around the globe. Our teams at Henkel Adhesive Technologies help to transform entire industries and provide our customers with a competitive advantage through adhesives, sealants and functional coatings. With our trusted brands, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

You drive the regional segment steering together with the regional business head and respective functions (e.g. Innovation, business development, sales).

You drive & manage regional key strategic initiatives contributing to global segment strategy in strong partnership across the organization.

You create customer value in matching customers targets & strategies with insights about future trends (2-5 years) in the segment and related Henkel offerings.

You collect and analyze competitor / customer insights to derive relevant intelligence and actions for the business segment.

You ensure consistency in market insights and related interpretation (trends, market sizing, association work) to provide fact-based recommendations to the segment team.

You initiate, steer and manage strategic projects and transformational initiatives by anticipating future market trends, potential regulations, and technological push.

You collaborate with cross-functional teams to align marketing strategies with broader business goals.

You own your results, including customer messaging, promote range definition & pricing strategy of related products.

YOUR SKILLS

  • Bachelor's degree required, STEM degree preferred

Minimum 5 years of professional experience in Marketing B2B, Strategy, General Management in a relevant industry

Ideally first experience in the tapes & labels packaging industry

Strategic thinking and planning for effective market strategy development as well as analytical skills to interpret market data and make informed decisions

Project management abilities to oversee the execution of marketing campaigns.

Excellent communication and collaboration skills for working with cross-functional teams.

Creativity and innovation for developing impactful market strategies.

Excellent English language skills.

The salary for this role is $120,000.00 - $165,300.00. This is the range that we in good faith anticipate relying on when setting wages for this position.  We may ultimately pay more or less than the posted range and this range.  This salary range may also be modified in the future.

Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel's request only, preferred vendors may be invited to refer talent for specific open positions. In these cases, a fully-executed agreement with Henkel must be in place and current.

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

Salary : $120,000 - $165,300

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