Demo

Sr Director Marketing - Brasseler Medical

Henry Schein
Jersey, NJ Full Time
POSTED ON 1/29/2025
AVAILABLE BEFORE 2/27/2025
Don’t just work somewhere, join Brasseler and be a valued team member of a world-class health care organization!

Our Culture

Provides a safe and welcoming environment where team members can balance their lives and develop their careers. All people and experiences are valued and respected. Different perspectives are encouraged and lead to better results. This makes us who we are and enables us to be a world-class healthcare organization. All who join us are accountable to this charge.

Our Philosophy

Quality products sold with integrity has been the hallmark of Brasseler USA from the beginning. Brasseler USA’s strong reputation of providing high quality, clinician endorsed and innovative dental and medical instrumentation nationally has spanned over 40 years. We have been offering a full-range of products made in the USA since 1976. Many of our products are manufactured at our headquarters in Savannah, GA.

Explore our career opportunities below to learn more.

Job Overview

This position is responsible to oversee the development of strategic objectives and execution of initiatives to build a comprehensive commercial strategy for Brasseler Medical. This commercial strategy includes, but is not limited to, portfolio expansion, M&A opportunities, clinical and medical education, Key Opinion Leader Strategy, content creation, creative projects, digital marketing, analytics, and customer-facing events. The execution of this strategy is highly dependent on working harmoniously with cross-functional teams such as Sales, Regulatory Affairs, Business Development, Finance, Legal, and Human Resources.

Key Responsibilities

  • Lead the marketing function to drive the growth and adoption of Brasseler Medical’s Core and Revision products, aligning marketing strategy with the company’s overall business goals.
  • Collaborate with senior leadership to define and refine brand positioning, go-to-market strategies, and long-term marketing vision.
  • Oversee the creation and execution of strategic marketing plans, ensuring alignment with market opportunities and customer needs.
  • Develop and implement comprehensive product marketing strategies for new product introductions and product line extensions.
  • Lead cross-functional teams in the successful execution of product launches, ensuring seamless coordination between R&D, regulatory, sales, and other key stakeholders.
  • Drive market research and competitive analysis to inform product positioning, pricing, and messaging.
  • Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration, accountability, and continuous improvement.
  • Provide leadership, coaching, and professional development opportunities to direct reports and other team members.
  • Oversee the development of all marketing materials, including digital content, sales collateral, product documentation, and public relations initiatives.
  • Manage brand integrity across all communication channels, ensuring consistent messaging that supports the company’s vision and values.
  • Serve as a key spokesperson for the company, representing the brand at industry conferences, webinars, and other events.
  • Manage the marketing budget, ensuring resources are allocated effectively across initiatives that drive the highest return on investment (ROI).
  • Track and report on marketing campaign performance, adjusting strategies as needed to achieve desired outcomes.

Specific Knowledge & Skills

  • Working knowledge of medical device quality and regulatory laws, procedures and systems
  • Ability to forecast and manage a marketing and education expense budget
  • Excellent market knowledge of customer preferences, standard procedures and evolving market changes
  • Ability to effectively manage strategic alliances, joint ventures and outsourced relationships.
  • Excellent proficiency in Excel, Word, PowerPoint, and Outlook
  • Ability to guide others in resolving complex issues of significance to the organization.
  • Outstanding interpersonal and relationship building skills to drive cross functional collaboration and engagement around key objectives
  • Strong communication skills required to articulate strategy and business priorities to executive management.

General Skills & Competencies

  • Outstanding management and leadership skills and ability to attract, retain, motivate, develop, mentor and coach team members for high performance; good conceptual skills
  • Outstanding verbal and written communication skills and ability to resolve disputes effectively and efficiently
  • Outstanding presentation and public speaking skills
  • Mastery independent decision making, analysis and problem solving skills
  • Understand, interpret and act on financial information and external trends that contributes to business profitability
  • Plan, manage and create strategy around complex projects; understand available resources, develop timeline, budget and assign areas of responsibility
  • Lead teams to achieve company goals and solve complex business issues in creative and effective ways
  • Mastery planning and organizational skills and techniques
  • Communicate effectively with senior management and key stakeholders
  • Excellent negotiating skills and ability to effectively manage strategic alliances, joint ventures and outsourced relationships
  • Ability to influence, build relationships, understand organizational complexities, manage conflict and navigate politics
  • Broad professional and managerial skills with a full understanding of industry practices and company policies and procedures
  • Lead and develop virtual teams
  • Mastery in multiple technical and business skills
  • Excellent strategic planning skills

Minimum Work Experience

Typically 12 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 7 or more years of management experience.

Preferred Education

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

Travel / Physical Demands

Travel typically less than 10%. Office environment. No special physical demands required.

Benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, Generous Time Off, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

  • Benefits may vary by location or status.

Henry Schein is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.

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