Marketing Specialist

MARKETING SPECIALIST 

Hensley Beverage Company is a multi-generational, family-owned, local Arizona beverage wholesaler that distributes a wide portfolio of beverages, including Anheuser-Busch InBev (ABI) beers, top selling local and regional craft beers, premium non-alcohol beverages, and an extensive assortment of award-winning fine wines and spirits. We maintain a fine lineup of world-class products, and even more importantly, a strong team of world-class people. 

Position Summary: 

The Marketing Specialist is an active, hands-on role responsible for planning, executing, and reporting on live events and activations. This position is not limited to office work – you will be out in the field, actively involved in event management, supporting on-site execution, and analyzing event performance. You will ensure that each event or activation aligns with the company's marketing objectives and brand guidelines. We are looking for a highly organized and proactive individual who thrives in dynamic, fast-paced environments. 

Interested in learning more about Hensley Beverage? Follow the link below: 

https://hensley.com/ 

Position Responsibilities may include, but not limited to: 

• Lead event planning and execution: You will be at the forefront of the on-site management of promotional events across Arizona, from large festivals to smaller, intimate brand activations.
• On-the-ground event coordination: Actively participate in executing activations, coordinating logistics, managing teams of volunteers or marketing representatives, and ensuring seamless event operations.
• Collaborate with leadership to develop strategic event plans and align them with the company's marketing goals.
• Event performance analysis: Collect and analyze data from events to track engagement, ROI, and other relevant performance metrics. Share findings with leadership to continuously improve future events.
• Budget management: Oversee and manage event budgets, ensuring that resources are allocated effectively to maximize the success of each event or activation.
• Event promotion and sampling: Develop and manage on/off-premise programming for key events, including product samplings, promotions, and brand activations.
• Relationship building: Cultivate strong relationships with internal teams, external vendors, promoters, and event stakeholders to drive successful partnerships.
• Ensure brand consistency: Ensure all events adhere to brand guidelines and marketing standards.
• Flexibility and adaptability: Be ready to work during evenings and weekends to oversee event activation, especially during peak seasons.
• Provide detailed event reports: After each event, compile a comprehensive event recap with performance metrics, insights, and recommendations for improvement.

Required Skills and Experience: 

• Proficiency in Microsoft Office and general computer skills.
• At least 21 years of age.
• Prior experience in event coordination, promotions, or live activations is preferred.
• Ability to manage multiple events simultaneously and ensure timely, high-quality execution.
• Strong problem-solving skills and the ability to adapt quickly in fast-paced environments.
• Regularly required to lift and/or move up to 50 pounds, with the ability to occasionally lift up to 165 pounds.
• This is not just an office job: You will be required to actively participate in events and activations across Arizona, working both in office and on-site at various venues such as outdoor festivals, concerts, golf tournaments, and more.
• Flexibility to work evenings and weekends as necessary.

Preferred Skills and Experience: 

• Fluency in Spanish (read, write, and speak) is a plus.
• Experience in the beverage industry is beneficial but not required.

Hensley Benefits: 

• Medical, Dental, and Vision insurance plus EAP, 401K, Tuition Reimbursement
• PTO - Paid time off
• Safe Ride Home- Cab ride or UBER reimbursement