What are the responsibilities and job description for the Freelance B2B Marketing Manager position at Herald?
About Us
Herald builds digital infrastructure for commercial insurance. Today we provide developers a single API to get quotes for insurance products from multiple carriers. Tomorrow we want to build anything that helps developers connect their applications to the insurance ecosystem. We think buying insurance should be as easy as buying anything else online and we want your help!
We're a team of insurtech veterans with experience at At-Bay, Kin, Semsee, and Insurify. We've raised our Series A funding from top-tier VCs (Lightspeed, Brewer Lane, Afore, Underscore) along with a panel of insurtech founders (At-Bay, Marble), insurance executives (CRC), and early employees of other successful API infrastructure companies (Plaid, Alloy, Stytch).
The role
We're looking for a Freelance B2B Marketing Manager to join our small but fast-growing team and help drive our next phase of growth in the B2B Insurtech SaaS space. We're looking for a teammate who has taken ownership in marketing strategy and execution, specifically within Linkedin content creation, sales collateral creation, drip campaigns, press releases, & website design. This role will help us target our key customers and strategic partners in the commercial insurance industry, so you'll hit the ground running if you have industry knowledge, or have worked in similar industries such as banking, fintech, etc.
We know things change quickly at a startup our size. You're the right person for this role if you're also excited to figure out what challenges we should solve next and to lead us in solving them. We want you to help us chart a course to transform a trillion-dollar industry.
We are only able to hire candidates local to NYC for this role. This role will be freelance for a minimum of 15-20 hours per week. There is potential for this role to become full time but it is not guaranteed.Responsibilities : Write and conceptualise captivating and appealing LinkedIn posts for Herald's external facing team members with the goal of growing our brand recognition with key customersDevelop, design, and maintain marketing materials across various strategies, including pitch decks, one-pagers, social media content (specifically Linkedin posts), & drip campaignsOwn & enhance Herald's digital presence through project management of public-facing content, including social media, press, blog posts, newsletters, email marketing, conference sponsorships, website redesign, and more, ensuring all content and strategy aligns with company mission and business goalsUtilize industry knowledge to directly target key customers and strategic partners & further shape Herald's brandManage and update website content and lead relationship with web developersTrack and analyze metrics and engagement dataCollaborate with sales team to create effective social selling contentEstablishing & monitoring key marketing performance measurements and leverage data to continuously improve marketing performance and strategy across all channelsWhat you bring
5 years marketing experience spanning brand strategy, digital marketing, or similarIndustry experience within insurance, banking, financial services or similar is a plusDeep understanding of Linkedin content creation, email marketing, and collateral creation and the tools needed to execute on themDemonstrated ability to drive strategic initiatives and own the end to end marketing cycleExcellent written and verbal communication skillsCuriosity and enthusiasm for learning new skills on the job!Passion for building things from the ground upDedication to the creation of a diverse, equitable, and inclusive environment. We're building a community that cherishes unique perspectives and creates the conditions for every team member to thrive.
New York Pay Range
60-$70 / hr
Full compensation packages are determined based on candidate experience. Please note that some roles may include variable compensation (such as commission, bonuses, and / or equity) that are not outlined here. This range is depicting base pay only. Any variable compensation will be discussed throughout the hiring process.
New York Pay Range
60-$70 USD
Additional information
Diversity, equity, and inclusion are featured prominently in our company's values which you can read about below. Please reach out if you would benefit from any assistance throughout the application or have suggestions about how we can make our process more accessible and inclusive to all people.
One more note : We want to build an incredible team. As a result, we make a point of being open to surprising candidates who are the right person even though their experience doesn't exactly match up to our job description. Our job descriptions are gestures, not strict criteria. If you think you would be a great addition to our team, but might not fit the criteria perfectly, we still encourage you to apply! We recognize there are many transferable skills and traits that we may not have captured in this description and welcome all interested candidates to apply.
Life at Herald
We're just getting started and building our culture with purpose every day. One of the joys of joining a small company early is that you get to build that culture too. Come join us and help us make Herald an (even more) amazing place to work!
Actions we value
There are many actions that we hope for and even demand from members of our team : communicating honestly, working hard, behaving with integrity. These are expectations. But we value these five actions above and beyond the level of "baseline expectation." We believe that if we excel at these, our business will thrive. We're betting the company on it.Create a shared reality.
We each articulate the facts, assumptions, questions, and fears we hold about our business. We listen to and learn from others. We create a shared set of information before making decisions.Get better every day.
We constantly seek ways to improve ourselves. We provide each other candid feedback coupled with support to elevate those around us. We refine how we work together to become more effective as a team.Respect one another.
Our actions impact real people with distinct lives. We take the time to understand their perspectives and act in accordance with their humanity.Build a diverse, equitable, and inclusive community.
We thrive when our team has a variety of lived experiences, values each other for their unique perspectives, and shares equitably in our mutual success. We invest in building an inclusive community for people who are oppressed because of their race, ethnicity, age, religion, gender expression, sexual orientation, physical ability, or socio-economic class.(Remember that) we make the rules.
We once created the ways we work and therefore can change them. We do not default to momentum. We challenge ourselves to deconstruct the status quo and create a better future.
Salary : $60 - $70
