What are the responsibilities and job description for the Social Media Specialist position at Heritage Broadcasting Company of Michigan?
At 910 Media Group of Northern Michigan, you will find a thriving, robust, and exciting company with a world-class facility and location in beautiful Northern Michigan. We offer competitive pay, first-class benefits, and opportunities to learn and grow alongside accomplished leaders in the industry.
The Company: Heritage Broadcasting’s roots began on air in 1954 and we have been growing ever since! We are proud to be Northern Michigan’s News Leader and so much more. We have proudly evolved from Heritage Broadcasting to 910 Media Group. Your one source for news, weather, sports, and entertainment content. We’re out here!
The Position: We are looking for a passionate and strategic Social Media Specialist to manage and enhance our digital presence. The ideal candidate will have a deep understanding of social media platforms, a knack for content creation, and the ability to drive meaningful engagement with our audiences.
Responsibilities:
- Develop, implement, and manage social media strategies to align with business goals.
- Create, curate, and schedule high-quality, engaging content for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and emerging channels.
- Monitor and analyze performance metrics to assess the effectiveness of campaigns and provide actionable insights.
- Engage with online communities, respond to comments and messages, and foster positive relationships with followers.
- Collaborate with the content, design, and marketing teams to ensure cohesive branding and messaging.
- Stay up-to-date with industry trends, platform updates, and best practices to maintain a competitive edge.
- Plan and execute paid social media campaigns, optimizing for ROI and KPIs.
- Track and report on social media trends and competitors to identify opportunities for growth.
Qualifications:
- Proven experience as a Social Media Specialist, Social Media Manager, or similar role.
- Strong knowledge of major social media platforms, including their algorithms and best practices.
- Excellent written and verbal communication skills with a creative flair.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics tools (e.g., Google Analytics, native platform insights).
- Experience with graphic design tools (e.g., Canva, Adobe Photoshop) and video editing tools is a plus.
- Strong organizational and multitasking skills with the ability to meet deadlines.
- Bachelor's degree in Marketing, Communications, or a related field preferred but not required.
The Culture:
- Innovative: Our industry changes every day. Fresh ideas are welcomed and encouraged!
- Motivating & Engaging: Regardless of position or job title, you will find our team members are proud of their contributions, and individual and team accomplishments, and they love to celebrate them!
- Collaborative: No one person or department is able to do it all. We rely on our strengths and weaknesses to complement one another to create an unbeatable team.
- Inclusive: We know to get all kinds of ideas, we need all kinds of people!
In addition, we hope you'll appreciate:
- Great and inspiring company culture. Entrepreneurship mentality.
- Rest and relaxation. 3 weeks paid time off. 9 paid holidays. Unlimited sick time.
- Comprehensive benefits.
- Prepare for the future. 401(k) with a company match to provide a better future in your retirement years.
- Development opportunities. We are growing which in turn provides opportunities to grow both personally and professionally.
The Location: Heritage Broadcasting is based in beautiful Northern Michigan. This position will be based out of our Traverse City office. This is a great place to live, work and play! With rich forests, trails for miles, sand dunes, and an abundance of shorelines, it’s easy to see why we love it so much! Northern Michigan truly offers something for everyone with our beautiful four seasons and opportunity for year-round outdoor adventures!
Are you ready? Are you excited? Apply today!
Base Compensation is reflective of many factors, including, but not limited to, individual education level, skills, certifications, and experience.
Heritage Broadcasting d/b/a 910 Media Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, familial status, veteran status, height and weight, and any other protected classifications covered by federal, state, or local laws.
