Sales Lead Generation Specialist

Heritage Imaging is a leading provider of mobile and in-house diagnostic imaging (MRI, CT, PET/CT, Nuclear Medicine, Ultrasound, Echocardiography, Staffing and Equipment Service) in the Greater Northwest. Heritage Imaging has been providing imaging services across the Greater Northwest for 30 years completing over 35,000 exams annually and growing. Our team partners with medical facilities that are in need of short and long-term imaging equipment and technologists. In 2024, Heritage Imaging acquired Front Range Mobile Imaging (Cheyenne, WY) and Shared Medical Technology (Rice Lake, WI) expanding our fleet and footprint in serving customer across the Northern United States. We are seeking a dynamic and results-driven Lead Generation Specialist to expand our client base and drive business growth.

Join a team that is growing throughout the Northwest and beyond. Generous pay with bonus incentives when targets are hit, 401k with company matching, PTO, Health/Dental Insurance, full benefits.

Job Summary:

The Lead Generation Specialist at Heritage Imaging will be responsible for identifying, qualifying, and generating high-quality leads within our target markets. This role involves utilizing a combination of targeted outreach, digital marketing strategies, and networking to build a robust pipeline of potential clients. In this role you will be targeting and building relationships with: Radiology Imaging Directors/Managers, Ancillary Service/Contract Managers, COOs, CEOs and more. You will play a crucial role in fueling the sales pipeline by generating a consistent flow of qualified leads, contributing to the continued success of Heritage Imaging. This role will be successfully done at our Spokane office, potential for some hybrid work.

Responsibilities:

Lead Identification and Generation:

• Utilize online resources, industry publications, databases and CRM (SalesForce) to identify potential leads and gather relevant information about customers.
• Focus 100% of your time on turning leads in to qualified opportunities to turn over to the VP of Business Development and Sales Team to move towards a signed contract.
• Develop and implement multi-channel lead generation campaigns, including: Targeted outreach through phone, email, social media and reference selling.
• Analyze market trends and competitor activity to identify opportunities for lead generation.

Lead Qualification and Management:

• Qualify leads based on established criteria, including needs and decision-making authority.
• Maintain accurate and up-to-date records of leads and activities in our CRM system (SalesForce).
• Nurture leads through targeted communication and follow-up activities.
• Collaborate with the sales team to ensure a smooth transition of qualified leads.
• Stay informed about industry best practices and emerging lead generation technologies.
• Continuously improve lead generation processes and strategies.
• Successfully hit or exceed weekly outreach expectations.

Collaboration:

• Work closely with the VP of Business Development and Sales Team to align lead generation efforts with overall business objectives.
• Provide feedback and insights to improve messaging and lead generation success.

Qualifications:

• 6 months experience in lead generation, sales, or inside sales.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in using SalesForce (CRM).
• Strong analytical and problem-solving skills.
• Optimistically curious.
• Highly organized and detail-oriented.
• Associates or Bachelor’s degree preferred.

Pay: $41,600- $73,320 per year at plan (salary commission.)

Benefits:

• 401(K)
• 401(K) matching
• Dental Insurance
• Health Insurance
• Life Insurance
• Paid Time Off
• Vision Insurance

Schedule:

• 8 Hour Day Shift, no weekends. Limited travel, Spokane office.