What are the responsibilities and job description for the Digital Marketing Specialist position at Herschend Family Entertainment?
Job Details
Description
Herschend is the world’s largest family-owned themed attractions company, with 12,000 passionate hosts collectively entertaining 15 million families each year.
The heart of Herschend’s success has long been the world-renowned hospitality that’s rooted in our DNA. We call it Heartspitality®. It’s a unique culture that blends our ethos of Leading with Love and our purpose of Bringing Families Closer Together by Creating Memories Worth Repeating® to create real impact and joy that spreads through our hosts to our guests and out into our communities.
Herschend’s portfolio of more than two dozen beloved family entertainment brands across North America includes iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City® Company, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom Theme & Water Park®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Position Summary
The Digital Marketing Specialist plays a critical role in the development, implementation and optimization of digital marketing strategies across owned/paid/earned channels for our entertainment brands, including, but not limited to print, email, digital display, website, social and SEO. This role combines analytical, creative, and technical skills to drive online engagement and business growth. Day to day, this position will work directly with our property teams, internal stakeholders, vendor partners and IT to achieve business objectives and performance outcomes.
Essential Duties & Responsbilities
Description
Herschend is the world’s largest family-owned themed attractions company, with 12,000 passionate hosts collectively entertaining 15 million families each year.
The heart of Herschend’s success has long been the world-renowned hospitality that’s rooted in our DNA. We call it Heartspitality®. It’s a unique culture that blends our ethos of Leading with Love and our purpose of Bringing Families Closer Together by Creating Memories Worth Repeating® to create real impact and joy that spreads through our hosts to our guests and out into our communities.
Herschend’s portfolio of more than two dozen beloved family entertainment brands across North America includes iconic award-winning destinations such as Dollywood® Parks & Resorts, Silver Dollar City® Company, Adventure Aquarium®, Callaway Resort & Gardens®, Kentucky Kingdom Theme & Water Park®, Newport Aquarium®, The Vancouver Aquarium® and Wild Adventures®. In addition to its premier themed attractions, Herschend is proud to steward the World-Famous Harlem Globetrotters® legacy and provide immersive content and experiences through our Herschend Entertainment Studios® and Pink Adventure Tours® brands.
As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.
Position Summary
The Digital Marketing Specialist plays a critical role in the development, implementation and optimization of digital marketing strategies across owned/paid/earned channels for our entertainment brands, including, but not limited to print, email, digital display, website, social and SEO. This role combines analytical, creative, and technical skills to drive online engagement and business growth. Day to day, this position will work directly with our property teams, internal stakeholders, vendor partners and IT to achieve business objectives and performance outcomes.
Essential Duties & Responsbilities
- Support our Account Directors (Property Support Leaders) on all property initiatives.
- Partner with Marketing Communications & property teams to manage strategic content updates across all owned/paid/earned digital channels such as email, sms, mobile app and website (as applicable).
- Leverage approved content to build, test, and optimize digital channels while following industry standards and design best practices to support the execution and performance of specific campaigns or promotions. Work with Commerce, Ticketing, Marketing Communications & Property teams to manage tickets, passes, brand and offer content across all owned digital channels.
- Leverage data and segmentation to develop, configure, launch and monitor personalization and A/B testing across our property’s digital channels
- Troubleshoot issues with marketing technology and document steps to reproduce for IT and/or 3rd party support vendor.
- Train properties on use of new features/functions in our marketing technology stack (as applicable).
- Maintain analytics tracking in digital platforms, implement best practices, drive channel performance/edit analytics, tracking pixels as needed.
- 4-year undergraduate college degree in marketing, advertising, design, digital or communication
- Three years experience with any email or marketing automation platform required with CRM experience strongly desired
- Experience managing web site content using a variety of web CMS platforms (Umbraco preferred)
- Experience with responsive coding and optimization for both web and mobile devices, including robust understanding of HTML and CSS
- Experience successfully launching a marketing campaign for a product, service or experience
- Proficiency with Adobe Photoshop or other graphics program experience a plus
- Proficiency with Microsoft Office Suite, especially Excel for reporting and list preparation
- Ability to manage multiple projects and meet deadlines
- Ability to work both independently and with a team
